Paid Social Designer

Reposted 23 Days Ago
Be an Early Applicant
Latham, NY, USA
In-Office
30K-35K Annually
Mid level
Fitness
The Role
The Paid Social Designer will create high-impact static ads tailored for paid social platforms. Responsibilities include designing ads, optimizing performance based on data, collaborating cross-functional, and maximizing conversion effectiveness.
Summary Generated by Built In

We’re looking for a performance-driven Paid Social Designer who knows how to build static ads that convert — not just look good.

In this role, you’ll translate creative strategy into high-impact static ads built specifically for paid social environments. Your work will directly influence testing velocity, scaling performance, and revenue growth.

You won’t just “design assets.” You’ll help uncover winning angles, extend creative lifecycles, and compound paid media efficiency across pods.

If you think in hooks, psychological triggers, iteration cycles, and ROAS — you’ll thrive here.

Responsibilities

  • Design and deliver 30–40 high-performing static ads per week across feed and vertical formats
  • Translate creative briefs and testing roadmaps into conversion-focused visual systems
  • Apply direct response principles (hook-first design, benefit stacking, visual hierarchy, CTA optimization)
  • Rapidly iterate on winning creatives to extend lifecycle and reduce fatigue
  • Adapt top-performing concepts into new angles, formats, and variations
  • Collaborate closely with Creative Strategists, Media Buyers, and other Pods to align creative with performance data
  • Maintain disciplined file organization and version control to support sprint velocity

What Success Looks Like

  • Contribute to a 15% creative win rate (creatives reaching $10K+ in spend at target ROAS)
  • Consistently deliver 30–40 high-quality statics per week without sacrificing clarity or impact
  • Launch structured iterations on proven winners to extend performance lifecycle
  • Actively help identify and scale new winning angles across product categories

Who You Are:

  • You think like a performance marketer, not just a designer
  • You move fast and adapt faster when data shifts
  • You care about conversion and ROAS more than visual awards
  • You take ownership of outcomes, not just outputs
  • You thrive in high-volume, sprint-based environments
  • You collaborate cross-functionally and use performance insights to guide creative decisions

Experience & Skills:

  • 3–4 years designing static ads for paid social in a DTC or performance marketing environment
  • Proven experience producing high-volume creative within sprint workflows
  • Strong understanding of Meta ad formats (feed, stories, vertical placements)
    Advanced proficiency in Adobe Creative Suite
  • Deep understanding of direct response design and psychological triggers

Nice to Have:

  • Experience in DTC e-commerce
  • Exposure to 6–7 figure monthly Meta ad accounts
  • Supplement, fitness, wellness, or CPG experience

Why Alpha Lion:

We’re a high-performance team helping people unleash their Superhuman potential. Our culture is fast, results-driven, and built around ownership. We move quickly, test aggressively, and scale what works.

Application Process

  1. Apply: Submit your resume + a brief note explaining why you’d crush it in this role.
  2. Screen: TA team reviews for skills and cultural alignment.
  3. Cultural + Behavioral: In this step, you will take a personality assessment to see how you will perform in the role, then review it on a call with a cultural specialist here. 
  4. Interview: Conversations with the hiring manager and team.
  5. Final Round: Case study or work simulation (role-specific).
  6. Decision & Offer: We move fast — typically within 2–4 weeks.

Compensation: 

We believe in competing at a high level — and that includes how we approach pay. This is a remote-first role, open to candidates anywhere in the U.S.

The expected base salary range for this position is $30,000- $35,000 (USD).

Your offer will reflect your experience, skill set, and where you live — we calibrate pay to ensure fairness and alignment with local markets.

Beyond base pay, team members may be eligible for performance bonuses, growth incentives, and benefits built to support their health, wellness, and professional goals.

Top Skills

Adobe Creative Suite
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The Company
HQ: New York, NY
34 Employees
Year Founded: 2017

What We Do

Alpha Lion is a bootstrapped, disruptive, hyper-growth sports nutrition company that has grown 100% YOY for the past 5 years and was recently listed on the Inc 5000 list as one of the “Fastest Growing Companies in America”. Our mission is to empower all humans to achieve higher levels of performance. We believe that optimizing your potential will make a significant difference in the quality of your life and the lives of others. We do this through our innovative, scientifically studied, best-in-class products that taste amazing. Our customer obsession, passion for innovation, and commitment to quality and taste are what sets Alpha Lion apart from its competitors and the reason why our customers keep coming back.

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