About the Role:
We’re looking for a commercially-minded and strategically sharp Business Director to lead the paid social account for John Lewis, one of the UK’s most iconic retail brands.
As Business Director, you will own the client relationship at the most senior level and be responsible for the overall strategic direction, delivery, and growth of the account. You’ll oversee the full paid social team – including Account Director, Managers and Executives – ensuring high performance, consistent quality, and ongoing development.
You’ll lead from the front, bringing clear thinking to complex problems and translating client objectives into smart, actionable strategies across Meta, Pinterest, TikTok, Snapchat, Reddit, and emerging platforms. You’ll also work closely with platform partners and internal leads to drive innovation and test new approaches.
This is a role that requires a blend of leadership, client confidence, and channel expertise. You’ll be expected to spot growth opportunities, manage risk, and support the Head of Social in shaping the broader strategic direction of the account.
Key responsibilities:Lead the paid social relationship with senior stakeholders at John Lewis, becoming a trusted advisor and strategic lead
Oversee and guide paid social strategy across brand and performance objectives
Manage and mentor the Account Director and wider team, ensuring strong delivery and continuous development
Drive innovation through platform partnerships and test-and-learn programmes
Monitor and optimise performance against KPIs, ensuring activity is commercially effective and aligned to wider business goals
Identify opportunities for account growth, from strategic upsell to operational improvements
Ensure seamless integration with wider media planning, creative, and analytics teams
Deep expertise in paid social, with hands-on experience across key platforms
Strong understanding of retail and e-commerce environments, ideally from previous client or agency roles
Proven leadership skills – you’ll be responsible for the development and performance of a sizeable team
Excellent communication and client management skills, with experience working with senior stakeholders
Strong commercial acumen, with a focus on performance, growth, and strategic planning
Comfortable with data – able to interpret and use insight to inform direction
If you’re looking for a leadership role where you can shape the future of paid social for one of Britain’s best-loved brands, we’d love to hear from you.
About the Agency:
MG OMD was established in 1990 as a challenger media agency (Manning Gottlieb Media) that placed craft, trust and performance at the heart of media planning and buying.
Since joining Omnicom network’s OMG (Omnicom Media Group) in 1998, we have continued to retain our founding ethos of providing clients with bespoke approaches, unprecedented insight, specialism, security and transparency; helping our clients to use media to unlock their competitive advantage and deliver innovative, effective and award-winning work and campaigns that create difference that matters.
MG OMD is the second-largest media agency in the UK. We are the most awarded media agency in both the history of the IPA Effectiveness Awards and Thinkbox’s TV Planning Awards and have this year been named as Agency of the Year in The Media Leader UK awards, Campaign Global awards and Campaign UK awards.
With over 500 employees working across some of the UK’s leading brands including the John Lewis Partnership, Virgin Media O2, British Airways, Specsavers, HM Government, LNER, Sony Pictures and Age UK; it is our people who ultimately make the award-winning difference.
So, true to our ethos, we work hard at creating a spirit and atmosphere that inspires our people to be considerate, honest, and professional whilst also being stimulating, imaginative and inspirational.
We want people who are great to work with, fun to be with and who genuinely care; about each other, our clients, our media partners and doing great work.
In return, we provide an amazingly collaborative culture, where open communication and an unwavering commitment to diversity of thinking, diversity of background and diversity of skillsets runs through everything we do. All backed up by the highest standards of training, development and support in the industry; so much so, that we have attained IPA (Institute of Practitioners in Advertising) CPD Gold Accreditation for the 13th year running and maintained our CPD Platinum Accreditation for the 7th consecutive year, showcasing our commitment to continuous professional development. We were also featured in the Sunday Times Best Places to Work in both 2023 and 2024. Our being named is completely based on the opinions and perspectives of our employees which makes the accolade all that more special.
Flexible Working
At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.
We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at [email protected] to let us know how we can support you.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.
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What We Do
OMG UK delivers transformational experiences for consumers, clients and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, MG OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences. We are enormously proud of our Agency and Network of the Year accolades, including most recently, PHD named Adweek’s Global Media Agency of the Year, MG OMD named Thinkbox TV Planning Agency of the Year, and OMG Unite named Media Agency of the Year at the Leadership and Diversity Awards. We are committed to providing a truly inclusive environment where everyone is able to bring their true selves to work, diverse voices and minority communities are valued, heard and well represented, and where everyone is able to thrive in a culture of equality, inclusion and fairness.
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