Paid Social Account Manager

About Us:

At Accelerated Digital Media, our digital success hinges on both nimbleness and experience. ADM combines the deep industry knowledge of a legacy agency with the flexibility and audacity of a startup. We're seeking a talented and results-driven Paid Social Account Manager to join our team of marketing experts. If you're passionate about digital marketing, love optimizing campaigns, and are ready to take your Paid Social skills to the next level, this is the role for you!

Job Summary:

As a Paid Social Account Manager, you will be responsible for developing, implementing, and managing paid social media advertising campaigns to drive brand awareness, engagement, traffic, and conversions for our innovative & transformative digital health and e-commerce clients. You'll have the opportunity to work with innovative & transformative digital health brands and the fastest-growing e-commerce companies and collaborate with a team of dynamic professionals. If you're a data-driven marketer with a passion for Paid Social and a track record of achieving outstanding ROI, we want to hear from you!

Responsibilities:

Campaign Strategy and Planning:

• Collaborate with clients and internal teams to understand campaign objectives and target audience.
• Develop paid social media strategies aligned with client goals.
• Create detailed campaign plans, including budget allocation and ad creative.

Campaign Execution:

• Set up and manage paid social media campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Create and optimize ad content, including ad copy, images, and videos.
• Monitor ad performance and make adjustments to optimize campaigns for key metrics (e.g., CTR, CPC, ROAS).

Audience Targeting and Segmentation:

• Conduct audience research and segmentation to maximize ad relevance.
• Utilize audience-targeting features and tools offered by social media platforms.
• Implement retargeting and lookalike audience strategies.

Ad Creativity and Content:

• Collaborate with creative teams to develop compelling ad content.
• Ensure ad content aligns with brand guidelines and resonates with the target audience.

Performance Analysis and Reporting:

• Monitor and analyze campaign performance using social media analytics tools.
• Generate regular reports to track KPIs and campaign effectiveness.
• Provide insights and recommendations for ongoing optimization.

Stay Updated:

• Stay informed about industry trends and updates on social media advertising platforms.
• Recommend and implement new strategies and features as needed.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred).
• Proven experience (typically 2+ years) in paid social media advertising.
• Certification in social media advertising platforms (e.g., Facebook Blueprint) is a plus.
• Strong analytical skills and proficiency in data analysis tools.
• Excellent communication and collaboration skills.
• Creative thinking and ability to develop engaging ad content.
• Familiarity with social media management and scheduling tools.
• Knowledge of A/B testing and optimization techniques.

Additional Information:

• This role may require occasional collaboration with creative teams
• Flexibility to adapt to changing client needs and evolving social media advertising platforms is essential.

A Paid Social Account Manager is crucial for achieving success in ADM's client’s social media advertising campaigns. You must possess a deep understanding of paid social media strategies, platform features, and analytical skills to drive results and meet client objectives.

Why Join Accelerated Digital Media:

• We offer a competitive salary and performance-based bonuses.
• We invest in our team by empowering new ideas and providing opportunities for continuous professional development 
• We foster an open, supportive, and productive culture that extends into the homes of our remote workers around the continent.
• We work with innovative & transformative digital health brands as well as the fastest-growing e-commerce companies
• 90% company sponsorship for health, dental, and vision
• 401K with employer match program through Human Interest
• Unlimited paid time off (with the expectation that each team member takes a minimum of 2-weeks)
• We host in-person company-sponsored events multiple times per year as well as monthly virtual company-sponsored activities