About the Position
As a Paid Social Media Buyer, you'll work on the cutting edge of growth marketing. You will be fully responsible for the success of the campaigns you run and the primary contact working with brands.
You will have all the resources you need to drive great results for clients: creative design team, email/SMS team, development team, mentorship from agency leadership, and much more.
If you strive for excellence, are an independent thinker (but also a team player), are incredibly organized, and have a real passion for advertising, then this is the perfect role for you.
Responsibilities
- Build and manage Facebook, Instagram, and TikTok campaigns for clients, incorporating nuanced strategy, long-term forecasting, and customized creative assets
- Set quarterly goals and objectives, while hitting KPIs
- Analyze and optimize media spending around client needs, focusing on data-driven tactics
- Develop strong partner relationships and lead weekly, monthly and quarterly client meetings independently and with a team; possess senior-level communication skills including synthesizing insights, calibrating to the correct audience, leading a room, steering a difficult conversation, and picking up on and adapting to sentiment.
- Prepare reports showcasing ad performance and share insights on current and future tests
- Stay ahead of the curve on new strategies, advertising channels, conversion rate optimization techniques, industry trends, client issues, and competitive reviews and analysis; provide intelligence to the team and others in the agency
- Assist with new business audits, pitches, and proposals if needed
Qualifications
- 2+ years of related Paid Social media buying experience for eCommerce
- Previous experience managing Facebook, Instagram, TikTok Ads
- Understanding and experience with Google Ads and Google Analytics
- Experience with Klaviyo, Attentive, or Postscript
- Deep perspective on digital marketing with a strong understanding of how different media channels work together in a campaign
- Ability to tell a meaningful story rooted in data-based insights
- Ability to analyze raw data and formulate insights to shape client strategy
- Exceptional communicator
- Passionate about helping clients and building brands
- Excellent writing, grammar, and communication skills
- Problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks
- Willingness and ability to work evenings and weekends (as needed)
Benefits
- Above industry standard salary -- based on experience
- Health, Dental & Vision (fully covered by Homestead) + 401K plan available + 15 Days PTO (prorated based on start date), plus 7 paid holidays
- Diverse and forward-thinking environment
- Great career growth opportunity
- Competitive salary
- Incredible company culture - we balance freedom with responsibility, are passionate about the impact we make every day, and aim for a consultative, transparent, and communicative approach in both our internal and client relationships
About Us
We are a DTC performance marketing agency specializing in growing eCommerce brands by creating exciting, engaging, and personalized messaging across email and SMS channels. Our expertise in email and SMS marketing allows our clients to cultivate relationships with potential customers and build lasting relationships with current customers to create lifetime value.
We are a team of entrepreneurs and creatives who are passionate about growing brands and helping businesses scale. As eCommerce business owners ourselves, we understand the pain points and challenges that direct-to-consumer brands face because we have experienced the same struggles in our own ventures.
Top Skills
What We Do
Homestead is a digital growth agency that helps eCommerce businesses scale.
