Paid Search Strategist

Posted 17 Days Ago
Be an Early Applicant
New York, NY
60K-75K Annually
Junior
Agency • Marketing Tech
The Role
The Paid Search Strategist will manage day-to-day paid search operations for clients across various verticals, analyzing campaign performance, and collaborating with channel teams to optimize strategies that meet client KPIs. Responsibilities include owning client accounts, launching and testing campaigns, and actively participating in team communications and process improvements.
Summary Generated by Built In

Want to join an agency where your hard work will be recognized? An agency where you’ll have abundant opportunities to learn and grow while significantly impacting your skillset and your client’s bottom line? If so, hi, we’re Socium Media! We’re a performance marketing agency recently awarded as one of Adweek’s Fastest Growing Agencies in the U.S. 👋🏻 

We work with a wide range of clients, including Eberjay, Catbird, and Vince, to name a few. Helping brands grow their business is our forte—several of our performance marketing campaigns have received recognition from Digiday, US Search Awards, and others.

As a remote-first agency, our commitment to employee well-being is the key to our sustainable growth, and we’ve got the chops to show for it. Our company culture has received recognition from Inc. Magazine, Fortune Magazine, Google, and Great Place To Work®. We facilitate several in-person team-building events a year, including a team retreat during the fall, ‘Socium University’ courses for knowledge sharing and continuing education, and quarterly business review meetings to offer transparency on the state of the business and discuss anonymous comments or questions.

All that to say—it’s not only fun and fulfilling to work here, but your voice, opinions, and ideas matter, too. Does this resonate with you? Let’s dive into the specifics of this role!

Skills & Experience

  • Team player with excellent written and verbal communication skills (there is a reason this is the first bullet—it's our most important qualification)
  • 1+ years of experience in day-to-day management of paid search on Google/Bing
  • Comfortability managing budgets of at least 6 figures in ad spend per month
  • B2C e-commerce & direct response experience 
  • Able to discuss advanced technical concepts and strategic plans in a clear and concise manner to a wide range of audiences
  • Strong understanding of Microsoft Excel and formulas to help drive efficiencies for day-to-day tasks; pivot tables, Vlookups, SUMIFS, are your jam
  • A working knowledge of Google Shopping campaigns and the components of a product feed
  • Analytical thinker—always asking the “why” and not afraid to speak up
  • Comfortable taking initiative to create new internal company processes that improve workflows

Responsibilities

  • Run day-to-day paid search operations for clients that could span across multiple verticals
  • Fully manage and take sole “ownership,” as an account lead, of at least one client within the first two months, depending on business needs
  • Launch, manage, and conduct frequent testing on campaigns
  • Lead weekly touchpoint and strategy calls for your client(s)
  • Collaborate across channel teams to create blended paid media strategies with the client’s KPIs and goals as the north star
  • Stay on top of your clients’ competitive landscape and industry changes
  • Prioritize knowledge sharing with channel and account teams, step in to offer a helping hand to channel team members when appropriate
  • Play an integral role as a team member on a number of our larger accounts

Compensation & Benefits

  • $60,000- $75,000
  • Unlimited PTO
  • Paid parental leave, inclusive of adoption
  • Company-paid healthcare coverage
  • Empower 401(k) with up to 4% company match
  • $300 yearly continuing education stipend
  • Company donation match of up to $400 a year for any employee donations made to a 501(c)(3) nonprofit organization
  • And much more!

Your Career Growth With Socium

  • Next position: Paid Search Senior Strategist
  • Expected promotion timeline: 1- 2 years; based on our formalized review system and subject to employee development

At Socium, people are our most important asset. You are not just an employee here. Instead, you are an ally that will play a crucial role in our operation. Your contributions will help drive our success and shape our energetic, close-knit culture. 

In alignment with our core value to become 1% better every day, we are committed to creating and cultivating a diverse and inclusive workplace, and we're proud to be an equal opportunity employer. We aren’t cookie cutters—we offer a workplace where *everyone* can flourish and grow, regardless of background and identity. If you don’t meet 100% of the criteria above but are excited about the opportunity and what you could contribute, we encourage you to apply!

Please be mindful of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information or to influence you to pay a fee for services related to recruitment or training. Socium Media will never charge any application, processing, or training fee at any point during our hiring process. All of our job openings can be found on our careers page at https://www.sociummedia.com/careers/. If you're unsure about messaging you believe you've received from the Talent Acquisition team here at Socium, please reach out to our Director of People Operations, Kaelyn Keith, at [email protected] to confirm the source before taking any further action.

Top Skills

Bing
Google
Excel
The Company
HQ: New York, NY
48 Employees
On-site Workplace
Year Founded: 2019

What We Do

Socium Media is an NYC-based, direct response digital marketing agency specializing in Paid Search, Paid Social, and SEO.

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