Paid Search Strategist

Posted 7 Days Ago
Be an Early Applicant
New York, NY
59K-88K Annually
1-3 Years Experience
AdTech • Marketing Tech
The Role
The Paid Search Strategist will manage SEM campaigns, recommend new strategies and optimizations, present performance results, and assist in team development. Responsibilities include campaign management, ad copy creation, and performance analysis to ensure successful business outcomes.
Summary Generated by Built In

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

  • You will work closely with integrated client teams and is responsible for day-to-day campaign management, quarterly planning and collaborating with the broader team to deliver strong business results
  • Activate and manage active SEM campaigns​ and build new campaigns, ads, and keywords based on client briefs​
  • Provide recommendations for new campaigns including tactics, spend and performance estimates etc.
  • Has effectively and independently presented campaign performance results (or a test plan) to internal and external clients
  • Create and update keywords lists, ad copy, landing pages, and ad extensions​
  • Provide insight and analysis and perform updates/optimizations to improve performance​

Qualifications

  • 1-3 years in paid search required
  • Conversant with all paid search terminology and key tools (e.g. SA360, Google Ads, Microsoft Ads etc.)
  • Someone willing to help with the growth and development of junior team members​
  • Ability to work well in a team, to shine as an individual
  • Experience managing a complex task list and meeting tight deadlines
  • Proficiency with MS Office with intermediate to advanced Excel skills

Additional Information

The Power of One starts with our people! To do powerful things, we must offer powerful resources. Our best-in-class wellness benefit offerings include:

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual sick days, Volunteer Days, Holiday, and identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for 6 weeks a year (based on eligibility)
  • Business Resource Groups that support multipole affinities and alliances

The benefits offerings listed are available to eligible U.S. based employees, are reviewed on an annual basis, and governed by the terms of the applicable plan documents.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $58,500-88,000This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

The Company anticipates the application deadline for this job posting will end 9/30/2024.

Top Skills

Excel
The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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