Paid Search Specialist — Google Ads & Meta

Paid Search Specialist - Google Ads & Meta

Helium SEO is hiring a 1099 Paid Search Specialist that will be responsible for the strategy, implementation, optimization, and reporting of paid advertising campaigns across Google Ads, Bing Ads, Microsoft Ads, Meta Ads and LinkedIn.
Helium SEO is located in Cincinnati, OH. We are open to hiring a contractor to work remotely from Argentina. 

Role expectations include:

• Build and manage paid advertising campaigns for multiple clients ranging from $k-$10k+/mo in ad spend across various industries.
• Develop growth strategies for clients and execute around measurable KPIs. 
• Monitor and analyze performance data and report results effectively to the team.
• Create client-facing presentations, as needed, to report on strategy, testing, performance, and insights. 
• Proactively perform keyword research, A/B ad copy testing, competitor analysis, test target audiences and bid strategies.
• Participate in creative discussions around strategies and tactics that drive results with a team of Ad Specialists. 

Required Experience

• 3+ years of hands-on experience building and managing Google Ads campaigns from scratch, including Search and Performance Max (PMAX), with demonstrable knowledge of how bid strategy changes affect campaign behavior.
• Ability to clearly explain and apply Google Ads bidding strategies — including Maximize Conversions, Maximize Conversion Value, Target CPA, and Target ROAS — and when to use each based on client goals and account maturity.
• Previous experience at a digital marketing or paid search agency managing multiple client accounts simultaneously, ideally across home services, B2C, or lead generation verticals.
• Proven experience with Meta Ads in addition to Google, with the ability to recommend the right platform mix based on client industry and goals.
• Strong working knowledge of keyword research, match types, and negative keyword management within Google Ads.
• Experience with Google Analytics (GA4) and Google Tag Manager for conversion tracking setup and troubleshooting.
• Proficient in English — reading, writing, and speaking — with the ability to communicate campaign performance and strategy clearly in a professional context.

Preferred Background

• Experience with Microsoft/Bing Ads.
• Familiarity with LinkedIn Ads.
• Experience using Looker Studio to build client-facing dashboards and reports.
• Exposure to conversion tracking implementation via HubSpot or similar CRM platforms.
• Experience managing home services or local services clients.

Expectations

For you to be the next Heliumite, you MUST exemplify our Core Values: Extraordinary Service, Responsive Communication, If it is to be then it is up to me, Problem Solver, Proactive, Underpromise yet Overdeliver, and Achieve the North Star.

We believe culture is the most important thing we must get right at this early stage in our journey. If we get the right people working together in productive ways, we can do anything. In this role, you will spend most of your day communicating. You will create and communicate successes for your clients, and when there are issues, you will deal with them tactfully and professionally. You will own your customer accounts completely, putting their results first and making sure that they are receiving world-class service. 

About You

You understand that no one is perfect, that we all have weak spots, and you want to master the skill of self-improvement regardless of your experience. 

You are driven to do amazing work and complete every task to the best of your ability. 

You constantly push yourself to get more done in less time by attacking your work with intensity. 

You ask for help when you need it, own up to your mistakes, and put the needs of your colleagues above your own ego.

Additional

• This 1099 position will start at about 20 hours per week
• Work remotely from home
• This position is a contract, and you will be responsible for setting your own schedule and invoicing us for the hours worked. This position is not eligible for benefits.