Paid Search Manager (Google + Bing)

Job Description

Competitive Benefits • Fitness Center Reimbursement • Product Discounts

*Seeking candidates in the North Dakota, South Dakota and Minnesota areas

Who We Are:

Swanson has been dishin’ out vitamins and supplements straight from the heartland for 55 years and counting. We offer grounded, realistic approaches and remedies for healthier living that have been passed down longer than grandma’s not-so-secret recipes. We’re looking for folks to help us leave the world a little bit healthier than how we found it, and in return we’ll offer a satisfying career that ensures a solid work-life balance, competitive benefits package for full-time employees and some nifty rewards for all employees through our Wellness Program.

About the Role:

We’re looking for a Senior Manager of Paid Search
who’s equal parts strategist and executor — someone who lives in Google Ads and Microsoft Advertising, thrives on turning around performance, and knows how to scale both brand and non-brand campaigns efficiently. 

You’ll
be responsible for leading and optimizing multi-million-dollar search budgets, driving profitable growth across eCommerce, and collaborating closely with cross-functional partners in Analytics, Media, and Brand. This is a high-visibility, hands-on role that requires deep channel expertise, analytical rigor, and a relentless focus on efficiency and ROI. 

What You'll Do:

• Own end-to-end strategy, management, and performance of Google and Bing campaigns (Search, Shopping, PMax, YouTube where applicable). 

• Scale brand and non-brand programs efficiently while maintaining ROAS and CPA targets. 

• Develop, monitor, and optimize campaigns with precision — from keyword strategy and ad copy testing to bid management and budget pacing. 

• Partner with internal analytics and finance teams to forecast, measure, and report on key KPIs (ROAS, CAC, AOV, LTV, Margin). 

• Identify and execute new growth opportunities, automation tactics, and beta tests. 

• Manage day-to-day performance dashboards and deliver clear insights and recommendations to leadership. 

• Work cross-functionally with media, creative, and site teams to ensure alignment between traffic, conversion, and merchandising strategy. 

• Maintain a test-and-learn mindset, pushing boundaries to find efficiencies and sustainable growth levers. 

What We Are Looking For:

• 6+ years of hands-on paid search experience in eCommerce or performance media environments. 

• Proven track record of scaling brand and non-brand campaigns efficiently and profitably. 

• Deep understanding of Google Ads, Microsoft Ads, Shopping, PMax, and feed management tools. 

• Experience managing $1M+ monthly budgets with measurable ROI impact. 

• Advanced Excel / Google Sheets skills — comfortable with pivot tables, formulas, and performance modeling. 

• Highly analytical mindset; obsessed with numbers, performance metrics, and optimization. 

• Strong ability to translate data into insights and actionable recommendations. 

• Experience working in-house for large brands or with major agencies — both are strong pluses. 

• Familiarity with LLMs and AI-driven tools (e.g., ChatGPT) for campaign optimization and efficiency a plus. 

• Self-starter with a bias for action, curiosity, and continuous improvement. 

Why Join Us:

• Remote-first flexibility with a high-performance culture. 

• Opportunity to own a critical growth channel for a major eCommerce brand. 

• Work alongside a talented cross-functional team focused on data, efficiency, and innovation. 

• Competitive compensation, benefits, and growth potential within a fast-moving organization.