Reset your expectations of what a healthcare agency can be. Fingerpaint was founded on a simple, powerful idea: Put people first. By replacing egos with a "Never Paint by Number" philosophy, we empower our teams to create truly original work while delivering integrated marketing and life sciences solutions for patients and providers alike. Fiercely independent, we blend empathy, creativity, and data to solve the industry’s most complex challenges, empowering bold thinkers to craft with the courage and purpose needed to break the mold.
Objectives of this Role:
- Set the strategic direction for paid search campaigns across Google, Microsoft (Bing), YouTube, and other biddable search-based platforms, ensuring alignment with client business goals, strategic imperatives, and broader media objectives
- Present complex paid search strategies, performance insights, and optimization recommendations to external stakeholders in a clear, confident, and digestible manner
- Oversee and strategically contribute to targeting, keyword research, ad copy development, landing page assignments, and KPIs/measurement objectives with consideration for campaign outcomes beyond the click, such as deep content engagement and Rx conversion
- Proactively identify emerging opportunities in the paid search landscape, including automation, AI-powered bidding, and new platform capabilities, and translate them into actionable client strategies
- Serve as the senior point of contact for assigned brands, partnering closely with clients and internal team leads across other departments to integrate paid search within the broader omnichannel media plan
- Foster a high-performing team culture rooted in accountability, collaboration, continuous learning, and operational excellence
- Set clear expectations and goals for team members, providing regular feedback, mentorship, and career development guidance
- Ensure quality assurance across all team deliverables, including campaign builds, keyword research, bid management, financial actualizations, and client reporting
- Prioritize and delegate tasks across the team in the areas of account creation, QA, optimization, pacing, bid management, targeting, and reporting
- Oversee scope development, staffing forecasts, and utilization planning in coordination with media, account, and project management teams
- Lead thought leadership efforts by authoring and reviewing search-related POVs, case studies, and insights based on industry updates, trends, and campaign performance findings
- Serve as a paid search subject matter expert in new business pitches and proposals, articulating Fingerpaint’s capabilities and point of view to prospective clients
- Contribute to the development and refinement of agency-wide paid search processes, best practices, and capability offerings
- Stay informed about the latest trends, technologies, and regulations in the search marketplace through research, industry events, and conferences
Job Requirements:
- 6-8 years of hands-on experience managing paid search accounts, with progressive leadership and management responsibilities; agency experience strongly preferred
- Deep expertise in paid search campaign strategy, management, analysis, and optimization across Google Ads, Microsoft Advertising, YouTube, and Search Ads 360
- In addition to experience in pharmaceutical industry, non-pharma experience is welcome
- Demonstrated ability to translate complex data and campaign performance into clear, actionable strategic recommendations
- Strong proficiency with analytics and data visualization platforms (Google Analytics, Tableau, Looker Studio, or Google Data Studio)
- Experience working with AI tools, such as Gemini, Claude, and ChatGPT, to improve day to day efficiencies within your and your team’s workloads
- Experience contributing to and leading new business pitches and proposals is a plus
- Excellent organizational, written, and verbal communication skills
- Proficient in MS Office, particularly Excel (V-Lookups, Pivot Tables, financial modeling) and PowerPoint
- Experience with or exposure to organic SEO is a plus
- Experience with generative engine optimization (GEO) and working within LLMs is a plus
- Experience with advanced claims-based analytics (e.g., Crossix DIFA) is a plus
Skills Required
- 6-8 years of hands-on experience managing paid search accounts
- Progressive leadership and management responsibilities
- Deep expertise in paid search strategy, management, analysis, and optimization
- Experience with Google Ads, Microsoft Advertising, YouTube, and Search Ads 360
- Ability to translate complex data and campaign performance into actionable recommendations
- Proficiency with analytics and data visualization platforms such as Google Analytics, Tableau, Looker Studio, or Google Data Studio
- Experience using AI tools such as Gemini, Claude, and ChatGPT
- Excellent organizational, written, and verbal communication skills
- Proficiency in Microsoft Office, particularly Excel and PowerPoint
- Agency experience
- Pharmaceutical industry experience
- Experience leading new business pitches and proposals
- Experience with or exposure to organic SEO
- Experience with generative engine optimization and LLMs
- Experience with advanced claims-based analytics such as Crossix DIFA
What We Do
Fingerpaint is a marketing and advertising company that offers marketing, web design, and advertising services. Reset your expectations of a health and wellness firm. Independent by design and built on a foundation of empathy, Fingerpaint is biopharma's commercialization partner for analytics-enabled integrated solutions. At its core is an award-winning global team of more than 580 people who are committed to creating and executing meaningful brand experiences for healthcare providers, care partners, and patients. Fingerpaint was founded in 2008 on a radically simple ideal: Put people first. Thirteen years later, it continues to pay off. Our people-first philosophy attracts top talent and gives them a space to thrive. Our strict no-titles, no-offices, no-egos structure creates an environment in which collaboration and creativity happen naturally. This level playing field lets us learn more from one another, integrate our services and teams better, and, ultimately, create work that solves our clients’ most complex marketing challenges. Learn how we never paint by number at fingerpaint.com.
