Paid Search Coordinator
Media Works is looking for a Paid Search Coordinator with 0-1 years’ experience. Media Works is a highly respected, fast paced, fun marketing agency located in Baltimore, MD. The agency has been in the business for over 36 years, serving a diverse client list.
Position Summary:
This position will assist the search team on all products and campaigns running through the google platform. This position is data driven and is responsible for assisting with reporting, optimizations, and pacing. This position is considered exempt under the Fair Labor Standards Act (FLSA).
Position Requirements/Responsibilities:
· Master implementation across multiple SEM platforms
· Manage pacing of all SEM campaigns, and coordinate with relevant teams to complete pacing weekly
· Support SEM Digital Buyer with reporting and necessary data supplements
· Manage planning templates and process documents for SEM
· Participate in SEM platform training and obtain relevant certifications
· Assist search buyers on all facets of client search engine marketing (SEM) campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting.
· Assist search team with development of campaign copy/creative, text-based titles and descriptions
· Work within agency visualization dashboard, Datorama
SKILLS:
Microsoft Word, Excel, and Power Point
Certifications: Google Ads, Google Analytics
Comfortable with reporting metrics
Experience, Education, and Skills:
- Ability to prioritize and handle multiple tasks in a fast paced work environment
- Experience with Microsoft Office Tools with proficiency in Microsoft Excel, Word, and PowerPoint
- Excellent written and verbal communication skills
- Ability to work independently and on a team
- Strong attention to detail and simple math skills
- Certifications: Google Ads, Google Analytics
- Comfortable
- Bachelor's degree preferred but not required
Physical Requirements:
- Must be able to be in a stationary position for long periods of time.
- Must be able to operate computer keyboards
- Must be able to read computer screens.
Media Works is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We provide reasonable accommodation to individuals who have a disability and meet the skill, experience, education, and other job-related requirements of the role to allow the individual to perform the essential functions of the job.
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Health savings account
- 15 additional holiday paid time off in addition to personal PTO
- Professional development assistance
- Hybrid Work environment
Media Works is an Equal Opportunity Employer.
This position is based out of our Baltimore office and will be expected in come on-site.
Qualified applicants, please send resume and cover letter.
Skills Required
- Experience with Google Ads
- Experience with Google Analytics
- Familiarity with Datorama (agency visualization dashboards)
- Ability to implement and manage campaigns across SEM platforms
- Experience managing pacing of SEM campaigns and coordinating weekly pacing
- Reporting and data support for SEM (comfortable with reporting metrics)
- Proficiency in Microsoft Excel, Word, and PowerPoint
- Obtain/hold relevant SEM certifications
- Ability to prioritize and handle multiple tasks in a fast-paced environment
- Excellent written and verbal communication skills
- Strong attention to detail and basic math skills
- Bachelor's degree
What We Do
Media Works is an integrated marketing agency with specialized capabilities in media research, planning and buying. Clients coast to coast count on us to make their messages work harder and smarter across all media: broadcast, digital, social, cable, direct response and any other channel that will deliver the right message to the right consumer at the right time. We’ve become one of the Mid-Atlantic region’s largest and most respected media marketing agencies because we believe that every dollar spent should produce results. Founded in 1989 and headquartered in Baltimore, MD, Media Works also has employees across the country. A woman-owned firm, Media Works is proud member of the 4A’s and was recently recognized as one of Baltimore’s top Women-Owned Businesses and one of Baltimore’s Most Social Companies. We work with clients in a variety of ways: Directly: We work with many clients directly to maximize the way their marketing budgets are spent. And, if they have an in-house creative team or a creative agency, we step in to handle the media. Partnering with Creative Agencies: We complement the talents of creative agencies to offer account and/or media services. We’ll handle the media while they handle the messaging! Outsourcing: If a client has a media team that is overloaded or recently won a piece of new business, but can’t ramp up fast enough, tap into our team of media specialists to complete your media project on time and on budget.
