Paid Media Team Lead

NoGood is an award-winning, tech-enabled growth consultancy that has fueled the success of some of the most iconic brands. 

We are a team of growth leads, creatives, engineers and data scientists who help unlock rapid measurable growth for some of the world’s category-defining brands. We bring together the art and science of strategy, creative, content and growth expertise into a single cohesive team, powered by robust data analytics and proprietary AI tech.

Based in NYC, we support partners globally, with a client partner roster that includes VC-backed startups, scale-ups, and Fortune 500 companies such as Nike, Oura, Spring Health, TikTok, Intuit, P&G, and more.

Since 2016, we’ve been delivering what others only promise. Why settle for good enough if you can be up to NoGood

We are seeking talented performance marketers to join our fast-paced team and drive results across multiple digital channels. The scope of our work is constantly evolving, but what we are looking for today is a strong marketer who specializes in Paid Media (Social and Search) typically includes the following specialties:

You should be skilled in developing compelling marketing strategies that engage target audiences and drive consumers to act. This role offers the opportunity to work with category leading brands while staying at the forefront of digital marketing innovation in a collaborative agency environment.

• Paid Social & Search
• Provide strategic insight on emerging trends and industry developments as they impact the social media/paid search landscape
• Launch ad campaigns across paid social and paid search for many clients 
• Become an expert on our clients' brands and goals and develop creative solutions that boost the brand’s reputation and conversions
• Manage and lead a small team of paid media experts

Paid Media

• Minimum 3+ years of experience of Paid Social (Meta platforms, LinkedIn, Youtube, TikTok, etc.)
• Minimum 3+ years of experience of Paid Search (Google ads and Bing ads)
• Minimum 3+ years of experience in CRO.
• Minimum 1+ years of people management experience
• Hands-to-keyboard experience managing campaign setup, targeting, bidding, and ongoing optimization to hit CPA, ROAS, and other growth goals.
• Lead A/B and multivariate testing to continuously improve conversion rates and user acquisition funnels
• Spent at least 7 figures in ad spend ($1 million - $10 million minimum) across your career. The more experience you have on spending (and spending efficiently, the better)
• Expertise with the intersection of paid, owned and earned media in social and search campaign orchestration.

Baseline skills for all NoGoodies:

• You must be highly analytical and obsessed with achieving client KPIs- you consider yourself "moderately data literate".
• Strong attention to detail- you can spot an error a mile away and have created your own systems in place to QA your work.
• You’re hungry to learn, passionate, and highly competent.
• You demonstrate excellent written and verbal communication skills.
• You are a master at balancing stakeholders and holding true to deadlines- even when they are tight!
• You are a creative and strategic thinker. You push boundaries when it comes to ideas that are out-of-the-box and forward thinking.
• You stay ahead of performance marketing trends, tools, and platform updates to keep our strategy cutting-edge.
• You thrive working in a fast paced environment.
• You are a team player- you collaborate well with your cross-functional squad members and can be counted on to not only do your part, but pitch in where your expertise is needed.
• You understand how to make AI work for you and improve the quality and efficiency of your output.

• Earn More, Together: Base Pay + Profit Sharing & Commissions Opportunities
• Health First: Premium Medical, Dental & Vision Coverage
• Flex Work Environment: hybrid at HQ and remote globally
• Set Up Shop: Home Office Stipend
• Recharge Anytime: Unlimited PTO Plan
• Family First: Paid Parental Leave Plan
• Secure Your Future: 401(k) Plan with Employer Matching
• Level Up: Mentorship & Career Growth Support
• Always Be Learning: Access to Top-tier Resources & Industry Experts
• Work Hard, Play Harder: Quarterly Team Trips (Onsite and Offsite)
• Mind & Body Wellness: Gym, Wellness, and Access to Mental Health Plans
• Fuel Your Day: Free Lunch, Snacks, Cold Brew, & Happy Hours
• Grow With Us: Endless Opportunities to Lead & Succeed
• Keep on Shining: Ongoing Employee Development Programs

EEO & Compensation Transparency:

NoGood is committed to pay transparency and equity among all employees and provides employees an environment where pay transparency and dialogue on compensation are allowed. NoGood complies with federal, state, and local laws on compensation, pay transparency, and pay equity. We take factors including geographic location, education, training, skillset, market rates, certifications, and more into consideration when constructing pay ranges for new and existing roles within our organization. The compensation range for this position is $65,000-$100,000 base pay plus bonus.

At NoGood, we understand that diversity in the workplace is vital to a company’s success and growth. We strive to make sure that our team members are included and have a sense of belonging that makes us a great company to work with and a great company to work for. To that end, NoGood is committed to Equal Opportunity Employment and complies with all Equal Opportunity Employment laws. We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will work to make reasonable accommodations available in the job application and interview process, to perform essential duties of the job function, and to retrieve other benefits and privileges of employment with our organization.

BEWARE OF FRAUD! Please be aware of potentially fraudulent job postings or suspicious activity by persons that are posing as NoGood team members, recruiters, and HR employees. Our team will contact you regarding job opportunities from email addresses ending in @nogood.io or @higoodie.com. Additionally, we do utilize our ATS- Workable- to help us schedule initial screening calls. Job seeking is hard- we’re sorry that scammers have added this element to your search for something new. Stay vigilant out there!