Paid Media Strategist

WHY YOU WANT THIS ROLE:

Ready to level up your media buying career with a world-class US company, all from the comfort of your home?

This is your chance to grow into a Media Buying expert, managing large-scale budgets and driving real results for top advertisers. No prior native experience? No problem. We’ll guide you with mentorship, data-driven strategies, and hands-on training across platforms like Taboola and Outbrain.

At Launch Potato, you'll collaborate with a diverse, high-performing team across the Americas, gaining global experience in one of the most exciting spaces in digital media: Finance and Money Management.

If you’re looking for a role where you’re trusted, supported, and set up to thrive, this is it.

MUST HAVE:

• Hands-on experience running social or native ad campaigns across platforms like Meta, TikTok, Pinterest, Taboola, Outbrain, Revcontent, Mediago, or Liveintent
• Proven ability to monitor and optimize campaign performance using data
• Strong attention to detail with a focus on executional excellence and task management
• Ability to collaborate across functions and communicate clearly in a remote work environment
• Display an attitude of positivity and willingness to embrace change, not getting discouraged when business or cross-functional needs change
• Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical of our largest brand, FinanceBuzz

EXPERIENCE: 2+ years of media buying or programmatic experience, with a focus on performance-driven results across social or native ad campaigns

YOUR ROLE 

Support the success and growth of our Make Money/Manage Money native and social media campaigns by executing campaign builds, monitoring performance, and assisting in optimizations that help scale winning strategies.

OUTCOMES

• Execute and manage native ad campaigns across platforms such as Taboola, Outbrain, Revcontent, Mediago, or Liveintent with speed and accuracy
• Monitor daily performance metrics and implement optimizations to creative, bids, and placements
• Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth
• Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results
• Conduct competitor research and performance audits to surface new testing opportunities
• Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery
• Maintain campaign documentation and update performance trackers regularly to support team throughput

COMPETENCIES

• Execution-Oriented: Manages deliverables independently and consistently follows through on tasks that enable campaign momentum and growth
• Detail-Driven: Demonstrates accuracy in reporting, campaign QA, and implementation of optimizations
• Analytical Thinker: Understand key ad metrics and translate data into actionable strategies that improve funnel performance
• Collaborative: Works effectively across team lines with buyers, content creators, and analysts to move campaigns forward
• Curious: Asks the right questions, seeks to understand performance drivers, and uses data to guide recommendations
• Proactive Communicator: Provides regular updates, flags issues early, and clearly communicates changes or learnings to stakeholders
• Coachability: Open to feedback, quickly applies learnings, and demonstrates a strong desire to grow into a more strategic buyer