Paid Media Strategist, New Channels

We’re growing! Do not miss the opportunity to be a part of our global team as our Paid Media Strategist, New Channels.

About us:

At iVisa we believe that traveling should be simple. That’s why over 1 million travelers have chosen us to facilitate their passports, visas, and other travel documents. We are the easiest, fastest, and simplest solution in the market. Our company is growing 80% year on year. We know our biggest strength is our people and we’re looking for the right new team members to help propel our culture and achieve our goals. Above all else, we always have fun!

Are you passionate about paid media and digital advertising? Do you have a track record of driving business impact through successful paid media campaigns? Do you chuckle quietly to yourself when being served ads that are way off target, or lack a clear call to action? If so, don't miss the opportunity to join our growing team as our Paid Search Strategist, New Channels

Why iVisa?

• Collaborative, friendly, and diverse culture: We foster an inclusive and vibrant atmosphere, featuring a dynamic and international environment with flat hierarchies and exceptionally amiable colleagues.
• Truly remote-first work environment: work from anywhere or everywhere - we encourage global travel.
• Mental wellness sessions: Our sessions are led by certified psychologists to support your mental health.
• Training Allowance: Access an outstanding learning platform to facilitate your professional growth.
• Extended Family Leave policy: Our policy covers all birthing parents, non-birthing parents, and adopting parents.
• Thrive in a highly tech-savvy company equipped with cutting-edge tools and the power to make a substantial impact.
• Join us in our commitment to the planet and sustainability: For every iViser, we plant one tree, allowing you to contribute to our environmental initiatives.
• Rest and Relaxation: We offer PTO for all employees and Unlimited PTO for managers and above.

As a Paid Media Strategist, New Channels, you'll be responsible for:

• Lead the effort to grow our business through new paid advertising channels, by identifying channels with clear market potential, negotiating ad buys and building pilot campaigns, and rapidly experimenting to find channels that have the ability to scale.
• Own day-to-day campaign management, manage budgets and deliver against quarterly targets for RoAS and/or gross profit
• Define the strategy and testing cadence for a broad range of brand-new paid acquisition campaigns. Troubleshoot unsuccessful efforts, and make well-reasoned decisions about when to persist and when to abandon.
• When appropriate, help to transition successful channels to other team members to scale further, and reallocate bandwidth to the exploration and development of additional channel opportunities.
• Use strong business acumen to help prioritize business objectives 
• Serve as an expert resource to other teams, and act as a key stakeholder in helping us build better ad creative, better landing pages and better conversion funnels.

What will make us choose you?

• Minimum 3+ years experience in digital marketing in fast-paced digital environments.
• Demonstrated experience building paid media campaigns across a portfolio of product offerings, which resulted in increased revenue or profitability.
• Experience working in a conversion-oriented environment, e-commerce, lead generation or similar.
• Some broad working exposure across multiple forms of media, such as Google, Bing, Instagram, TikTok, Reddit, Taboola, Outbrain, DSPs and programmatic networks, podcasts, connected TV, or other emerging media.
• Strong customer empathy, with an ability to map media experiences against customer journeys, and to pinpoint opportunities where the right message can reach the right prospect at the right time.
• Strong affinity for data and analytics, with the ability to decompose complex data sets into understandable levers to improve business performance.
• A demonstrated willingness to experiment, fail fast, iterate, and succeed, with a track record of extracting concrete, actionable insights from test results.
• Ability to work independently, and in a virtual team environment across multiple time zones.
• A passion for travel and global cultures.

iVisa ensures equal employment opportunity to all employees and applicants without discrimination or harassment based on race, religious creed, color, age, sex, sexual orientation, gender identity, national origin, marital status, or medical condition.