Paid Media Strategist

Ignite Visibility is an award-winning performance marketing agency, consistently ranked among the top digital marketing firms in the nation. Our growth is fueled by data-driven strategies, cutting-edge technology, an exceptional team, and strategic acquisitions. As we continue to scale and integrate new businesses into our portfolio, we are focused on realizing synergies, preserving value, and accelerating our market leadership. We are a fully remote-first organization recognized as an Inc. 5000 Fastest-Growing Company (2017-2024), a multi-time "Best Place to Work" award winner, and a top franchise supplier. Our success is built on a high-performance, client-focused culture where innovation and results are paramount.

Overview:

The ideal candidate will have a strong understanding of performance marketing platforms, with a primary focus on search advertising. The Paid Media Strategist will be responsible for developing, implementing, and optimizing paid media campaigns to meet our business objectives.

The person in this role will assist the current team by implementing leading-edge digital marketing strategies, utilizing the latest technologies and ROI tracking tactics. Day-to-day, you'll manage paid media campaigns, starting by getting up to speed on what we’ve got in place and then moving on to owning your own campaigns.

Responsibilities:
- Perform keyword research to identify new opportunities and optimize existing campaigns.
- Conduct daily account optimizations and performance analysis against campaign goals.
- Assist in the development of paid media strategies to drive traffic, engagement, and 
   conversions.

- Create and optimize ad copy for search engine advertising platforms such as Google Ads 
   and Microsoft Ads.
- Monitor and analyze campaign performance metrics, making data-driven recommendations 
   for improvement.
- Collaborate with cross-functional teams including content creators, designers, and 
   developers to align marketing efforts and ensure consistent messaging.
- Stay up-to-date with industry trends and best practices in search engine marketing and 
   digital advertising.
- Analyze audience insights and engagement data to refine targeting strategies on social 
  media platforms.

Qualifications:

- Bachelors Degree in Marketing, Engineering, Business, or any related field.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Minimum of 2-3 years of hands-on experience with search engine marketing and social 
  media platforms.
- Excellent communication skills, both written and verbal, with a high level of proficiency in 
   English.
- Proficiency in Microsoft Excel and Google Analytics is a plus.
Skills and experience: 
-Experience with search engine marketing platforms such as Google Ads and Bing Ads, and 
  social media advertising is a must.
-A passion for digital marketing and eagerness to learn and grow in a fast-paced 
  environment.
-Ability to thrive in a fast-paced, deadline-driven environment.
-Experience with ChatGPT and other Large Language Models (LLMs) preferred.

Why Ignite Visibility?

• A collaborative environment focused on client success and career development 
• Fully remote workforce with optional San Diego office
• Two-time Landy Award Winner (Search Marketer of the Year & Best Paid Search Initiative)
• Named Fastest-Growing Private Companies in San Diego (2016-2020)
• Named Best Places to Work in San Diego 2017, 2020
• Named Inc 5000 Fastest Growing Companies 2017-2020

Benefits and Perks: 

• Fully remote work setting
• Competitive salary base + commission & bonus
• Full comprehensive health, dental coverage, vision coverage
• Generous paid vacation and sick time including your birthday off & extra time off around major holidays
• Employee advancement and clear growth potential
• Company-sponsored professional development opportunities