Paid Media Specialist

Job Description:

We are seeking a strategic, client-focused, and results-driven Performance Marketing Manager to lead and manage key paid media accounts. The ideal candidate will be responsible for driving the performance marketing strategy, overseeing campaign delivery, and ensuring client satisfaction through continuous performance optimization and operational excellence. This role acts as the primary point of contact for clients and plays a critical role in account planning, execution, and growth.
Key Responsibilities:
1. Strategy Development & Execution
• Partner with the PPC Director and clients to develop comprehensive performance marketing strategies aligned with business goals.
• Ensure campaigns are executed to plan, meet defined KPIs, and follow best practices across platforms (Google, Meta, Programmatic, etc.).
• Translate client objectives into actionable plans and performance roadmaps.
2. Campaign & Account Management
• Lead the day-to-day execution of campaigns including planning, optimization, reporting, and performance tracking.
• Maintain accountability for on-time, in-budget delivery of all campaign activities.
• Regularly review and improve campaign structures, bid strategies, targeting, and creatives to maximize efficiency.
3. Client Communication & Relationship Management
•Act as the subject matter expert (SME) and primary point of contact for clients on performance-related discussions.
•Lead weekly and monthly client meetings, performance reviews, and strategic planning sessions.
•Build and sustain strong client relationships through proactive communication and delivery excellence.
4. Cross-Functional Collaboration
•Work closely with Account Directors to identify and drive account growth opportunities.
•Collaborate with Client Servicing and cross-channel teams (SEO, Social, Analytics, Creative) to ensure strategic alignment and integrated delivery.
•Share insights and learnings across teams to drive innovation and elevate digital performance maturity.
5. Reporting & Insights
•Deliver regular and ad hoc reports with actionable insights that demonstrate campaign impact and opportunities for improvement.
•Use tools such as Google Analytics, Google Data Studio, and platform-specific dashboards to analyze data and generate recommendations.
Required Skills & Qualifications:
•3–5 years of hands-on experience in performance marketing with a strong background in Paid Search, Paid Social, and/or Programmatic.
•Proven track record of driving measurable results and successfully managing client accounts.
•Strong communication and client-facing skills with experience presenting to senior stakeholders.
• Expertise in tools such as Google Ads, Meta Ads Manager, Google Analytics, and campaign management platforms (e.g., SA360, DV360).
• Excellent problem-solving, analytical thinking, and project management abilities.
• Ability to mentor junior team members and coordinate cross-functional collaboration.
Preferred Qualifications:
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Certifications in Google Ads, Meta Blueprint, or other media platforms.
• Prior experience in a media agency or digital consultancy.

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