Paid Media Specialist

Join Our Growing Team at Gemini: Advanced Marketing Solutions

At Gemini, we believe work should be more than a job—it should be a place where you feel inspired, connected, and proud to contribute every single day. We’re not just a marketing agency; we’re a family of passionate professionals dedicated to redefining what success means for our clients, team, and ourselves. If you’re looking for a career that energizes you, surrounds you with smart, supportive people, and empowers you to do your best work, this is it.

About the Role

As a Paid Media Specialist, you’ll have the chance to shape and execute innovative paid media strategies for a diverse range of clients. Reporting to the Paid Media Team Lead, you’ll collaborate closely with paid and organic experts, delivering measurable results that drive success and exceed client expectations.

What You’ll Do As a Paid Media Specialist, you’ll take ownership of small to midsize Paid Media programs with the support of a dynamic team that’s as committed to your growth as they are to the success of our clients. Your responsibilities will include:

• Lead Campaign Strategy and Execution: Take charge of planning, managing, and analyzing client marketing campaigns across key channels, including Paid Search, Paid Social, Display, YouTube Ads, and Connected TV.
• Optimize for Results: Monitor performance daily, identifying opportunities to optimize campaigns and align outcomes with client business goals. Tackle ongoing tasks like creating and refining campaigns, analyzing data, managing budgets, evolving keyword strategies, and testing bid approaches.
• Deliver Insightful Reports: Prepare and present campaign results to clients using compelling storytelling and data visualization to communicate impact and next steps clearly.
• Collaborate with Teams: Work closely with Account Managers, Project Managers, and SEO specialists to ensure a seamless, integrated approach to client strategies.
• Implement with Precision: Demonstrate expertise in deploying pixels and configuring custom goals using tools like Google Tag Manager and Google Analytics, ensuring accuracy and data integrity.
• Innovate and Evolve: Proactively identify new opportunities and develop creative strategies to drive continued success for clients.
• Stay Ahead of Trends: Keep up with industry changes and share key insights with the paid media team and the broader agency to inform and enhance strategies.

What We Need

• Experience:
  • 2/3+ years in paid media, either on the agency or client side.
  • Google Ads and Google Analytics certifications are a plus.
• Skills & Expertise:
  • Strong understanding of web analytics and optimization tools.
  • Strong understanding of implementing tags in GTM.
  • Advanced Excel skills for data manipulation and analysis.
  • Proven expertise in strategizing, launching, and managing campaigns.
  • Clear and practical writing skills to present ideas in an organized, actionable way.
  • Ability to work independently while maintaining high-quality results.
• Mindset & Attitude:
  • Results-driven with a knack for making strategic recommendations that meet success metrics.
  • Highly collaborative and team-oriented, with a “can-do” attitude.
  • High energy, creativity, and flexibility to thrive in a fast-paced, ever-changing environment.
• Commitment to Growth:
  • Demonstrates a willingness to learn, adapt, and share knowledge with others.
  • A proven ability to take initiative and contribute to a positive, goal-driven team environment.

What You’ll Receive

At Gemini, happy, fulfilled employees create exceptional outcomes for clients. That’s why we offer benefits and perks that reflect our commitment to your well-being:

• A collaborative environment with opportunities to learn from experts across fields.
• Advanced training and professional development to fuel your career.
• Recognition and rewards for outstanding contributions.
• Flexible work hours and work-from-home days for balance and flexibility.
• Summer Fridays and holiday closures (Dec 24th – Jan 1st) to recharge.
• A pet-friendly office and free access to a fitness center.
• Competitive salary with a year-end bonus tied to agency success.
• Comprehensive benefits, including health, dental, and life insurance, a 401(k) with agency match, and more.

Why Gemini?

Founded in 1992, Gemini is built on the principle that success is a partnership. We don’t just work for our clients—we work with them, side by side, to achieve greatness. Under the leadership of Stephanie Tollefson, we’ve cultivated a workplace where the best talent in the Twin Cities comes together to push the boundaries of exceptional marketing.

Our employees are the heart of our agency, and we are proud of the culture we’ve built. Here, your voice matters, your work is celebrated, and your potential is limitless.