HBX Group is the world’s leading technology partner, connecting and empowering the world of travel. We’re game-changers, disruptors, the people who bring together local and global brands in accommodation, transport, activities and payments through our network of 300,000 hotels worldwide, 60,000 hard to reach high value clients such as tour operators, travel agents and loyalty schemes across 140 source markets. We are tech-driven, with a customer-first philosophy, and commercial teams whose knowledge and relationships on the ground are second to none. And of course we have an amazing team! Our people, Team HBX Group, are the beating heart of the company who we encourage to ‘move fast, dream big and make the difference’ every day. In fact, we believe that it is tech + data + people that truly sets us apart in the market, alongside our ‘global approach, local touch’ mentality. We’re headquartered in Palma, Mallorca and employ around 3,500 people worldwide.
JOB DESCRIPTION:
About Us
HBX Group is the world’s leading technological partner in travel, connecting global and local brands across accommodation, transport, activities and payments. Our teams combine tech, data, and deep market expertise to support more than 60,000 partners across 140 markets.
Our people are the heart of our success — encouraged to move fast, dream big and make the difference with a global mindset and local approach.
We are seeking a Paid Media Specialist to join our Roiback Digital team in Spain. In this role, you will be responsible for developing, executing, and optimizing digital acquisition campaigns for hotel and hospitality clients across multiple advertising platforms. You will work closely with clients to drive direct bookings, maximize campaign performance, provide strategic recommendations, and ensure marketing investments deliver strong ROI and business results.
Key Responsibilities- Plan, implement, and manage Paid Media campaigns across a variety of digital advertising platforms.
- Create, optimize, and monitor campaigns in Google Ads, Microsoft/Bing Ads, Meta Ads (Facebook & Instagram), DV360, Criteo, and other advertising channels.
- Manage Search, Display, Video, and other performance marketing campaigns to achieve business objectives.
- Build strong relationships with hotel and hospitality clients through regular meetings, campaign reviews, and strategic consultations.
- Provide budget recommendations and investment strategies to help clients achieve revenue and growth targets.
- Contribute to the development and execution of digital marketing strategies tailored to client requirements.
- Monitor campaign performance, analyze results, and deliver actionable insights and reporting.
- Optimize key performance metrics, including CPA, ROI, ROAS, conversion rates, and other campaign KPIs.
- Stay up to date with industry trends, emerging technologies, and best practices in digital marketing.
- Collaborate closely with internal marketing teams to ensure successful campaign execution and continuous improvement.
- Identify upselling and cross-selling opportunities that enhance client results and maximize commercial performance.
- Minimum of 2 years' experience managing Paid Media or Performance Marketing campaigns across multiple digital advertising platforms.
- Strong hands-on expertise in Google Ads and Meta Ads (Facebook & Instagram Ads Manager).
- Experience with additional advertising platforms such as Microsoft/Bing Ads, DV360, and Criteo is desirable.
- Proficiency in Google Analytics, Google Tag Manager (GTM), and Looker Studio.
- Strong analytical skills with the ability to interpret campaign data and make data-driven recommendations.
- Fluent or professional-level English communication skills, both written and verbal.
- Previous experience or knowledge of the travel, hospitality, OTA, hotel chain, bed bank, channel manager, or booking engine sectors would be highly valued.
- Proven ability to build trusted client relationships and communicate effectively with stakeholders.
- Proactive, results-driven mindset with a strong focus on improving performance through strategic recommendations rather than simply increasing advertising spend.
- Strong organizational skills, attention to detail, and ability to manage multiple campaigns simultaneously.
- Collaborative team player with excellent interpersonal and communication skills.
At HBX Group, we believe diversity fuels innovation and strengthens our mission to make travel a force for good. We are committed to fostering an inclusive workplace where everyone feels valued and respected. Join us and be part of a team where diversity and equal opportunities truly make a difference.
You will have the opportunity to work for a company that is going through significant change in becoming the world´s leading travel services provider. We are looking for people that are ready to ride the wave in this exciting journey.
As well as an attractive benefits package you will be able to work:
Within an innovative, engaging and multicultural environment.
Have the opportunity to build strong and lasting business relationships and friendships from around the world.
Have the opportunity in developing your career locally or within one of our beautiful working locations across the globe.
Skills Required
- At least 2 years of experience managing paid media or performance marketing campaigns across multiple digital advertising platforms.
- Hands-on expertise in Google Ads and Meta Ads.
- Proficiency in Google Analytics, Google Tag Manager, and Looker Studio.
- Strong analytical skills and ability to make data-driven recommendations.
- Fluent or professional-level English communication skills, written and verbal.
- Ability to build trusted client relationships and communicate effectively with stakeholders.
- Proactive, results-driven mindset focused on performance improvement and strategic recommendations.
- Strong organizational skills, attention to detail, and ability to manage multiple campaigns simultaneously.
- Collaborative teamwork and excellent interpersonal and communication skills.
- Experience with Microsoft/Bing Ads, DV360, and Criteo.
- Experience or knowledge of travel, hospitality, OTA, hotel chain, bed bank, channel manager, or booking engine sectors.
Hotelbeds Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hotelbeds and has not been reviewed or approved by Hotelbeds.
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Wellbeing & Lifestyle Benefits — Travel-industry perks such as employee travel discounts and family trip benefits are repeatedly highlighted as meaningful parts of the package. These perks are seen as distinctive add-ons that enhance overall compensation value.
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Flexible Benefits — Hybrid and remote options, including the ability to work from anywhere for a set period each year, are emphasized across company materials. This flexibility is portrayed as broadly available, strengthening work-life arrangements.
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Leave & Time Off Breadth — Paid time off is often described as decent or flexible, and some materials note extras like a day off during the birthday month. Such provisions contribute to a perception of supportive time-away policies.
Hotelbeds Insights
What We Do
Hotelbeds are global leaders in the TravelTech space, connecting and empowering businesses by facilitating bridges in the ever-changing and expanding travel ecosystem. Our cloud-based technology platforms offer fast and simple access to a global network of travel products, from accommodation to ancillaries and payments, while rich data and intelligence helps to generate demand. By operating exclusively in the B2B arena, we are uniquely placed to drive growth for our partners without competing for the end customer. Our teams of 3000+ experts on the ground provide local expertise and support to boost trading even further, even in the most hard-to-reach spaces. Our unique blend of technology, data and passionate people serves as a catalyst for B2B travel players aiming to unlock their full potential.
