The Role
Manage and optimize digital advertising campaigns across various platforms while ensuring performance meets client obligations and reporting on campaign effectiveness.
Summary Generated by Built In
The Paid Media Specialist is tasked with managing all Search, Social and Native advertising campaigns to deliver on obligations to our clients. The successful candidate will have an operational mindset and work closely with internal stakeholders to traffic, distribute, and optimize campaigns across social platforms and non-O&O properties, while optimizing buying tactics to maximize performance and maintain cost efficiencies.
What you'll do:
- Day-to-day campaign trafficking and management of ad products that require non-O&O distribution
- Analyze campaigns to ensure even pacing, full delivery, and optimal performance
- Manage campaign volume & performance by channel while ensuring goals are on pace to meet client obligations
- Find efficiencies in reports, products, and activation processes to improve turnaround times
- Respond to internal and client inquiries about product capabilities, specs, limitations and performance
- Manage media budgets in order to maintain margin thresholds
- Monitor accruals and communicating any revenue risk to appropriate teams
- Work with advertising partners on product updates and implement updates to paid campaigns
- Assist on reporting, forecasting, and dashboard builds to improve visibility for senior leadership
What we're looking for:
- Minimum of 3-years experience with digital ad serving systems with a focus in paid media distribution.
- High attention to detail required.
- Intermediate level of Excel required, including the ability to make and use pivot tables.
- Proven quantitative analytical abilities
- Must enjoy & effectively build relationships with internal & external contacts.
- Ability to collaborate and work cross-functionally.
- Positive attitude and ability to work under tight time restrictions.
This is a temporary to permanent position with one of our leading clients. This role will also require 3 days in office in New York.
Top Skills
Digital Ad Serving Systems
Excel
Pivot Tables
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The Company
What We Do
Nimble Talent provides staff augmentation, managed services, and expert consulting so your digital media team can staff up fast.
Our model:
*Works anywhere. We provide the best talent you need in media buying and analytics, across the US and around the globe.
*Saves time and money. Our data-driven talent evaluation process helps ensure the best fit for your needs – now and long term.
*Helps you grow. Our scalable process and commitment to your ongoing success is what sets us apart.
*Works with you. Pivot from flex to full-time employees at your convenience. It’s your call.
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