The Role
Plan, manage, optimize, and report on paid media campaigns across Meta Ads and TikTok Ads. Amplify influencer, creator, and UGC content through Partnership Ads, Spark Ads, whitelisting, and boosting. Manage budgets, analyze creators, audiences, content, and performance metrics, conduct A/B testing, and provide actionable recommendations while collaborating with influencer, creative, content, and client service teams.
Summary Generated by Built In
OUR JOB IS TO REVOLUTIONIZE THE STRATEGIC COMMUNICATION
We are another.co, a global communications agency founded in 2004. we have been transforming the way things are done. Revolution is in our DNA, and it guides every project we undertake.
Our mission is clear: to create inspirational, powerful, and creative storytelling that is always culturally relevant, leveraging the integration of our expert teams who can work across any channel, anywhere.
Our vision is ambitious: we believe the right stories have the power to change everything. Every campaign, piece of content, and idea that comes from another aims to make a real impact.
If you want to join a place where creativity has no limits and impact is real, this is your space.
Why Join Us?
This is your chance to be part of the another Community, an innovative and multicultural team that’s redefining the rules of communication. If you're passionate about strategy, creativity, and results, this is the place for you.
WE ARE HIRING:
- 4+ years of experience in Paid Media, Performance Marketing, Digital Marketing, and/or Influencer Marketing, preferably within Digital, Influencer Marketing, or Creative agencies.
- Hands-on experience managing and optimizing campaigns across Meta Ads and TikTok Ads.
- Experience amplifying Influencer and Creator content through Paid Media strategies.
- Knowledge of Influencer Marketing and Creator Marketing, including scouting, campaign execution, content management, and performance analysis.
- Experience managing Paid Media and Influencer Marketing budgets, including allocation, monitoring, optimization, and reallocation based on results.
- Strong understanding of performance metrics such as CPM, CPC, CTR, CPE, CPV, CPA, conversions, ROAS, and ROI.
- Experience working with Partnership Ads, Spark Ads, whitelisting, boosting, and creator content amplification.
- Knowledge of UGC strategies and creator-led content for organic and paid campaigns.
- Ability to analyze the performance of different creators, audiences, content formats, and platforms to identify optimization opportunities.
- Strong analytical mindset and ability to translate data into actionable recommendations.
- Knowledge of tracking, reporting, and digital analytics tools.
- Advanced English preferred.
- Plan, implement, monitor, and optimize Paid Media campaigns across Meta Ads and TikTok Ads.
- Develop Paid Media strategies to amplify Influencer, Creator, and UGC content.
- Manage campaign budgets and dynamically allocate or reallocate investment according to performance and business objectives.
- Analyze the performance of creators, content, audiences, formats, and platforms to identify opportunities for optimization.
- Coordinate with Influencer Marketing teams to select content with the greatest potential for paid amplification and performance.
- Support the development and execution of Influencer Marketing and Creator Marketing campaigns.
- Implement and optimize Partnership Ads, Spark Ads, whitelisting, boosting, and other creator amplification formats.
- Monitor key performance indicators including CPM, CPC, CTR, CPE, CPV, CPA, conversions, ROAS, and ROI.
- Develop performance reports and translate campaign data into strategic recommendations and actionable insights.
- Conduct A/B testing across audiences, creators, formats, messaging, and creative assets.
- Identify high-performing creator content and recommend when to increase, maintain, reallocate, or stop investment.
- Collaborate with Influencer Marketing, Content, Creative, and Client Service teams to ensure campaigns meet performance and business objectives.
- Paid Media Strategy
- Influencer & Creator Marketing
- Meta Ads
- TikTok Ads
- Creator Content Amplification
- Partnership Ads & Spark Ads
- Performance Marketing
- Budget Management & Optimization
- UGC
- Data Analysis
- Performance Reporting
- A/B Testing
- Strategic Thinking
- Problem-Solving
- Teamwork
- Strong Communication Skills
At another Group we respect and celebrate diversity. As part of our commitment to promoting a diverse and inclusive workplace and environment, all of our staff have the opportunity to develop and reach their potential, regardless of religion, race, sexual orientation, gender expression and identity, nationality, or any other difference or condition.
Ready to join us?
Apply now and let’s build the future of communication together.
Skills Required
- 3+ years of experience in paid media, performance marketing, digital marketing, and/or influencer marketing
- Hands-on experience managing and optimizing Meta Ads and TikTok Ads campaigns
- Experience amplifying influencer and creator content through paid media strategies
- Knowledge of influencer and creator marketing, including scouting, campaign execution, content management, and performance analysis
- Experience managing paid media and influencer marketing budgets, including allocation, monitoring, optimization, and reallocation
- Strong understanding of CPM, CPC, CTR, CPE, CPV, CPA, conversions, ROAS, and ROI
- Experience with Partnership Ads, Spark Ads, whitelisting, boosting, and creator content amplification
- Knowledge of UGC strategies and creator-led content for organic and paid campaigns
- Ability to analyze creators, audiences, content formats, and platforms to identify optimization opportunities
- Strong analytical mindset and ability to translate data into actionable recommendations
- Knowledge of tracking, reporting, and digital analytics tools
- Advanced English
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The Company
What We Do
Another Company is a global agency with a creative mindset, founded in 2004 to fill a gap in the market for strategic brand building. They specialize in integrated communication strategies, including public relations, digital marketing, branding, influencer collaborations, and event management. Their mission is to help brands stand out by creating meaningful bonds with influential keystones in society and the press, ultimately driving impact and engagement with target audiences across Latin America.
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