At Kyra, we’re leading the future of creator marketing—where data, creativity, technology and AI converge to empower creators and drive business impact for the world’s most ambitious brands. Kyra is a full-service, AI-powered, global influencer marketing agency, helping global enterprise brands like H&M, L’Oreal and Amazon connect authentically with audiences through culturally resonant content. With $15M in Series A funding, our flagship proprietary tech platform, Kyra Platform, facilitates our team to deliver this at scale, driving strategic impact with guaranteed performance.
The Paid Media Manager will work closely with our Associate Director of Paid Strategy to continually optimise paid campaign performance across different channels for internal and external stakeholders.
You’ll be responsible for:
Planning, managing and implementing digital campaigns across key paid channels, with a main focus on TikTok and Meta
Activating campaigns and analysing results to make optimisations and maximise performance
Using a ‘test and learn’ approach to continually improve campaign performance against KPIs
Building and maintaining strong relationships across departments and with clients
Presenting findings to clients regularly and reporting on campaign performance
Making data-led recommendations to enhance performance
Staying up to date with channel updates and suggesting changes to campaigns where needed
Deep understanding of the paid social advertising landscape
3+ years of experience in digital paid media roles (TikTok / Meta / YouTube)
Proven track record of improving campaign performance through data analysis
Confidence managing paid media budgets of $500k+
High proficiency in Excel
Strong numeracy and analytical skills
Ownership mindset and high attention to detail on administrative tasks
Ability to make and justify decisions that drive client performance
Comfort working with clients and teams across multiple countries and time zones
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Top Skills
What We Do
Kyra is a global creator economy company bridging the gap between brands and TikTok creators. We are a team of creators at our core, producing best-in-class social content geared for Gen-Z while accelerating a world for creators to do the same with ease.
The company encompasses Kyra Originals, originally produced TikTok channels reaching more than 13M monthly viewers; Kyra Profile, a Gen Z creator incubator program; Kyra Studios, a production studio creating social content on behalf of brands; and a brand new product offering coming soon.
Kyra works with a diverse slate of creators including Abby Roberts, Iconicakes, and Nintendo Grl, and global blue-chip brands such as Nike, Converse, Levi’s, Calvin Klein and more. Learn more at Kyra.com.
Kyra has fostered a dynamic work environment, creating a culture for a diverse and creative team with innovative ideas driving the business, and creator economy, forward into the future. If interested in a role, please apply!
