Growth Marketing Manager, Paid Media

At Eight Sleep, we’re on a mission to fuel human potential through optimal sleep. As the world’s first sleep fitness company, we’re redefining what it means to be well-rested and building the most advanced hardware, software, and AI technology to make it possible. Our products power peak mental, physical, and emotional performance by transforming every night of sleep into a personalized, data-driven recovery experience. We are trusted by high performers, professional athletes, and health-conscious consumers in over 30 countries worldwide. Recognized as one of Fast Company's Most Innovative Companies in 2019, 2022, and 2023, and twice named to TIME's “Best Inventions of the Year.” We operate like a high-performance team: fast, focused, and motivated by impact. We don’t just ship; we iterate, refine, and obsess over the details that help our members sleep better and wake up stronger. 

Every role at Eight Sleep is a chance to create cutting-edge technology, collaborate with world-class talent, and help shape a future where sleep isn’t passive - it’s a powerful tool for living better. If you’re tired of the ordinary and driven to build at the edge of what’s possible, this is your moment. Join us and lead the movement that’s transforming how the world sleeps and what we’re all capable of when we wake up.

We operate with intensity because our mission demands it. At Eight Sleep, we bring the same mindset as the world’s top performers: focused, relentless, and always pushing to be in the top 1% of our craft. Think Kobe Bryant’s mamba mentality, applied to bold ideas, next-gen tech, and flawless execution. This isn’t a 9-to-5. Our team is deeply committed, often putting in 60+ hours a week –not because we’re told to, but because we’re invested. We’re here to build fast, push limits, and deliver without compromise. If you thrive under pressure and want to do the most meaningful work of your career, you’ll feel right at home. If you’re looking for something easier –this isn’t it.

We are looking for a Paid Media Manager with experience in running campaigns on Facebook and Google. The role sits within our Growth Marketing team and will focus on optimizing and scaling our digital advertising presence in all regions, managing multiple accounts.

We will hire for this role anywhere in the US, but working hours will be EST.  

Note: Employees approved for remote work must perform their duties from a single, company-approved based location #LI-Remote

• Lead performance marketing channels, including but not limited to Meta and Affiliate, while collaborating cross-functionally on Search, Shopping, and YouTube across all markets.

• Carefully analyze campaign performance, evaluate and interpret key performance indicators (KPIs), and work closely with the performance and data team to consolidate learnings and continuously optimize campaigns for greater efficiency.

• Analyze and recommend new copy, creative assets, bidding strategies, and testing structures using both qualitative and quantitative metrics

• Analyze and recommend new copy & creative, bidding strategies, and testing structures using both qualitative and quantitative metrics

• Continuously propose optimizations and assure the quality control of campaigns

• Prepare accurate reports with clearly synthesized insights and actionable next steps

• Research market trends, and competition to ensure Eight Sleep is competitive in the market

• Develop and implement tests at a rapid pace

• Stays up to date on relevant industry trends, new ad products, and best practices

• 3-5 years of experience with Meta Business Suite with proven success working on campaigns for direct-to-consumer brands, ideally with budgets above $1M per year

• Experience with analytics and research tools (e.g., Meta Business Suite, Google Search

• Console, Google Merchant Center, Google Ads, SearchAds 360, keyword planner)

• Capable of working independently, proactively creating plans from the ground up

• Experience and/or ability to manage affiliate platforms like Impact 

• Develop and continually expand or refine targeting/copy/assets based on performance

• Strong familiarity with marketing funnels + attribution analysis

• Experience or understanding of incrementality

• International awareness, with basic understanding of diverse cultures

• A strong, proactive communicator with a can-do, positive attitude and a strong desire to get things done

Innovation in a culture of excellence

Join us in a workplace where innovation isn’t just encouraged - it’s a standard. Our flagship product, the Pod, is a testament to our culture of excellence, beloved by hundreds of thousands of customers worldwide. At Eight Sleep, you will be part of a team that continuously pushes the boundaries of technology in sleep fitness.

Immediate responsibility and accelerated career growth

From your first day, you’ll take on substantial responsibilities that have a direct impact on our core business and product success. We are a small team that empowers you to own your projects and see the tangible effects of your efforts, enhancing both your professional growth and our company’s trajectory. Your path will be challenging but rewarding, perfect for those who thrive in fast-paced environments aiming for high standards.

Collaboration with exceptional talent

Work alongside other bright minds like you: at Eight Sleep exceptional intelligence and a passion for breakthroughs are the norms. Our team members are not only experts in their fields but also avid innovators who thrive in our dynamic, fast-paced environment.

Equitable compensation and continuous equity investment

We extend equity participation to every full-time team member, recognizing and rewarding your direct contributions to our success. This includes periodic equity refreshments based on performance, ensuring that as Eight Sleep grows and succeeds, so do you – perfectly aligning your achievements with the broader triumphs of the company. Pay grows rapidly as you accumulate experience with Eight Sleep and translate it into concrete impact.

Your own Pod - and other great benefits

Every Eight Sleep employee receives the very product that defines our mission: a Pod of their own. If you join us you’ll get your own Pod, along with*:

• Full access to health, vision, and dental insurance for you and your dependents

• Supplemental life insurance

• Flexible PTO

• Commuter benefits to ease your daily commute

• Paid parental leave

*List of benefits may vary depending on your location

At Eight Sleep we continually celebrate the diverse community different individuals cultivate. As an equal opportunity employer, we stay true to our values by ensuring everyone feels they can flourish and grow. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.