Paid Media Manager
GOBankingRates™ is unique in the digital marketing and media industry - we combine marketing, digital, content and fintech. Our performance based approach increases brand awareness and generates targeted audience engagement on our internal web properties and partner sites.
Learn More About What We Do
What’s Interesting About This Role?
We are looking for an innovative problem solver to join our growing Paid Media Team. The Paid Media Specialist will be responsible for developing and executing strategies to maximize performance, reach, and customer acquisition within self service media platforms (SEM, Native, Display/Programmatic) to achieve our quarterly goals against revenue and gross profit. We are looking for agile individuals who have a passion for paid media and are looking for engaging challenges, with a strong background using data to drive success. This role is an independent contributor reporting directly to the VP of Digital Media.
How Will You Make an Impact?
- Oversee day-to-day campaign planning, execution, reporting, and analysis of large-scale ($500k-$1M monthly), data-driven paid media campaigns.
- Manage your monthly Paid Media budgets ensuring meeting revenue and GPM (Gross Profit Margin) targets.
- Learning and understanding the dynamic nature of media platforms, algorithms and trends in order to amplify your efforts and results.
- Provide recommendations and execute strategies for bidding, ad copy, keyword coverage, campaign structuring, targeting, creative, display network, and other facets of inventory under management.
- Partner with Media Ops and Analytics Teams to support your plans and goals.
- Identify and develop opportunities to further the performance of paid media, through regular performance analysis and optimizations.
- Collaborate cross-functionally with other teams such as design, product, data and analytics to create and measure the impact of engaging and effective ad creative.
- Communicate effectively to the team on reporting, results and strategic initiatives and growth opportunities.
- Stay up to date with the latest trends, best practices, and advancements in the Paid Search industry.
What Will You Bring to Us?
- 5-7 years experience as a high-level operator within Google Ads and/or Bing Ads.
- Experience media buying via Native/Programmatic Platforms (MSAN, Gemini/Yahoo DSP, DV360, Taboola, Outbrain or similar) successfully, at scale.
- Proven track record of successfully planning and executing Paid Search campaign management and optimizations at scale.
- Understanding of direct marketing creative best practices and experience optimizing for campaign performance in a calculated and methodical way (creative, ad copy, landing page).
- Demonstrated subject matter expertise managing search algorithms and leveraging technical solutions to generate meaningful results in the paid search channel.
- Strong analytical skills and experience with data analysis, attribution, ads implementation, and platform integration.
- Comprehensive subject matter expertise related to Search Engines and third-party tools (programmatic display, native and/or youtube a plus).
- Experience developing strategy, finding solutions, and communicating results.
- Proficient in Excel, Google Suite, Google Ads and Bing Ads.
The salary for this role is up to $90,000-$120,000 per year. Pay offered may vary based on a number of factors including but not limited to job-related knowledge, skills, experience, and location.
Benefits
- Competitive salary with excellent growth opportunity; we pride ourselves in having a team that exudes leadership, high initiative, creativity and passion.
- Awesome medical, dental and vision plans with heavy employer contribution
- Paid maternity leave and paternity leave programs
- Paid vacation, sick days and holidays
- Company funding for outside classes and conferences to help you improve your skills
- Contribution to student loan debt payments after the first year of employment
- 401(k) -- employees can start contributing immediately. After the first year, GOBankingRates matches your contribution up to 4% of your salary
A note about our new norm: The world has changed and we know it’s important to adapt and to do our part to do what's best for our team. Our number one priority is to have our team feel safe, balanced and connected. We’re committed to providing our teams with the best resources and tools to navigate this new virtual world that we’re living in. We've also reinvented the ways in which we recognize, celebrate, and engage with each other to keep our culture strong!
Here’s a peek into our world at GOBankingRates -
- Our teams are working remotely 100% for the foreseeable future. We’re in the digital media space, so we’re mobile and flexible!
- *Option to work from an office (if you need to get away!)
- Tools & resources are available to keep our team connected across North America. (JIRA, Trello, Slack, Zoom and so much more!)
- To keep our community engaged and connected, virtual team building events are held weekly and monthly.
- For wellness and balance, weekly virtual fitness classes such as yoga are available.
- To care for the local communities that we’re a part of across the U.S our team members host socially distanced philanthropic events every quarter.
- And most importantly, we’ve committed to consistent and transparent communication to help us all stay informed, engaged and to keep us on our path to success and #greatness.
We are an equal-opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.