The Role
Plan, execute, and optimize paid media campaigns across Google, Facebook, marketplaces, and TikTok for e-commerce clients. Manage budgets, develop media plans and KPIs, monitor campaign performance, analyze results, and deliver recurring reports with actionable recommendations. Collaborate with internal teams, clients, marketplaces, and agencies to achieve performance targets, resolve issues, and improve customer outcomes.
Summary Generated by Built In
Principal Duties & Responsibilities
The main purpose of this role is to plan and implement Google, Facebook, Lazada, Shopee, Zalora, and TikTok in-platform solutions ad campaigns for our client’s e-commerce stores to drive quality traffic and conversion & report results on a weekly and monthly basis.Job Responsibilities:
Brand Management
- Work closely with internal departments (Client Success Management, Creatives, Copywriting) and external parties (clients, marketplaces, third-party agencies) to achieve performance marketing targets and troubleshoot and resolve business issues.
Planning & Target Achievement
- Formulation of performance marketing recommendations on budget splits, channels to activate, ad performance projections, and managing daily and monthly budgets to meet clients’ objectives.
- Develop KPIs to measure the effectiveness of digital marketing strategies implemented and aligned with the stores’ goals and objectives.
- Create the brand’s monthly media plan based on budget and planned campaigns.
- Issue quarterly cost estimates to document the budget to be used and make sure the client is aware of the investment
Implementation & Reporting
- Execute ad campaigns, monitor progress against KPIs, analyze data, and provide weekly and monthly reports with actionable insights and recommendations for improving and optimizing performance.
- Present analysis and recommendations to key stakeholders both client-side and internally
- Ensure that regular reviews are carried out with clients to ensure that their needs are being met and that excellent customer service is achieved and develop future improvements/services for the customers.
Key Qualifications
- 2-3 years of experience as a paid media specialist in an ad agency or e-commerce enabler. Internship experience in an advertising agency is accepted.
- Proficient in hands-on campaign management experience in digital media platforms such as Facebook, Google, Instagram, and in-platform solutions.
- Proficient in Microsoft Office (especially in Excel and PowerPoint) and Google Suite.
- Proactive and have a problem-solving attitude.
- Client-facing abilities.
- Analytical, data-driven mindset.
- Self-starter with high interpersonal skills.
Skills Required
- 2-3 years of experience as a paid media specialist in an advertising agency or e-commerce enabler
- Internship experience in an advertising agency may be accepted
- Hands-on campaign management experience with Facebook, Google, Instagram, and in-platform advertising solutions
- Proficiency in Microsoft Office, especially Excel and PowerPoint
- Proficiency in Google Suite
- Problem-solving attitude
- Client-facing abilities
- Analytical and data-driven mindset
- High interpersonal skills and self-starter attitude
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The Company
What We Do
Empowering retail digitization through smart services, talent, and technology.
