A bit about Health & Happiness
At Health & Happiness (H&H), our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven international brands as we strive to make people around the world healthier and happier. We have established market positions in more than 15 countries in Asia-Pacific, Europe, North America and Oceania with more than 3,400 employees working across the globe. We are excited about our future as we expand these premium, proven and aspirational brands to new markets, greeting consumers in all life stages.
What this means for you
The variety of work creates unlimited opportunities to excel across a breadth of disciplines; you will be presented with a wealth of new pathways and opportunities to explore throughout your career. Working with us will be more than just a job; we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily.
Our success as an organization is directly attributed to the health and happiness of our team. As a new team member, you will be empowered to positively contribute to our high-impact culture and be supported in bringing your whole self to work.
Your role within the team
We are seeking a highly experienced and results-driven Paid Media Manager specializing in social advertising, programmatic ads, and search advertising.
The ideal candidate will have a proven track record of success within the digital marketing and consumer goods industry. This individual will be responsible for helping to develop and executing paid media strategy for our business. As the Paid Media Manager, you will collaborate with external agency partners to achieve our marketing objectives. Additionally, you will identify, access, and integrate future technologies, artificial intelligence, and machine learning, as competitive advantages.
Duties and responsibilities
- Oversee planning, execution, and optimization of performance marketing media campaigns across various channels, including but not limited search, social and programmatic (Display, Video etc.).
- Be the driving force behind all facets of paid media campaigns, relentlessly refining performance and optimizing ROI. Harness A/B testing, audience segmentation, and bid strategies to elevate our campaigns.
- Develop and execute a comprehensive full-funnel paid social media strategy across Facebook, Instagram, and TikTok, driving social commerce initiatives and optimizing campaigns for platform-specific audiences to maximize ROI.
- Manage the performance marketing budget, ensuring efficient allocation of resources for maximum impact.
- Collaborate with cross-functional teams to integrate performance marketing efforts seamlessly with business objective and other marketing initiatives.
- Dive into the data to refine our marketing intelligence.
- Track, analyze, and report on key performance metrics across each funnel stage to improve campaign effectiveness and achieve incremental return on ad spend.
- Drive new customer acquisition through targeted performance marketing campaigns.
- Stay up-to-date with industry trends, emerging technologies, and best practices in performance marketing, programmatic media, paid search and paid social media.
- Lead and mentor a team of performance marketing managers, fostering a culture of innovation, collaboration, and continuous learning.
- Manage relationships with external agency partners, ensuring alignment with business goals and driving performance improvements.
- Collaborate with internal and external partners for digital content creation.
Desired Skills and Experience
- Bachelor's degree in marketing, business administration, or a related field.
- Proven experience as a Performance Marketing Manager or similar role, with a focus on social, search and programmatic media.
- Proficiency in programmatic media buying platforms, such as Google Display Network, DSPs, and DMPs
- Affiliate network advertising experience preferred
- Strong analytical skills and ability to interpret data to drive strategic decision-making.
- Familiarity with future technologies, such as Amazon Marketing Cloud, AI, and ML, is desirable.
- Excellent communication and leadership abilities, with the capacity to influence and inspire teams.
- Experience managing external agency relationships and collaborating with cross-functional teams.
- Proactive, self-motivated, and able to work in a fast-paced, deadline-driven environment.
- Results-oriented mindset with a focus on achieving performance marketing objectives, incremental return on ad spend, and new customer acquisition.
- Genuine ambition to succeed
- Resilient personality with a strong work ethic
- Pragmatic and solution oriented.
- Committed to high standards and continuous improvement.
- Self-starter who thrives in team environment and autonomous working
- Creative and unorthodox thinker, able to push projects forward in an unstructured environment
- Able to communicate concisely and effectively
As an equal opportunity employer, H&H Group believes in the benefits of a diverse and inclusive workplace and aims to reflect the varied cultures within which we exist. We are committed to providing a working environment that is free from discrimination and harassment.
What We Do
For every amazing thing that pets do to bring happiness to our lives, it’s only right that we do our part to show them how much we appreciate their companionship. At Zesty Paws®, we’ve made it our mission to help pet parents do just that.
Through extensive research and a deep-seated passion for pet wellness, Zesty Paws® specializes in providing premium products that are formulated with one important goal in mind – to keep our loving pets as strong as the bond they share with us.
With a company culture rooted in passion, quality, transparency, and innovation, we are committed to making wellness more achievable and enjoyable for the four-legged member of your family.
Recognized by the Orlando Sentinel and The Orlando Business Journal as one of the best places to work, Zesty Paws, exhibits a startup culture that is highly collaborative, challenging, and fast-paced. We encourage each individual team member to strongly impact the growth and direction of our success through their hands-on contributions. For this reason, we value personal and professional growth and never shy away from rewarding smart work.
We also recognize our team members’ commitment to Zesty Paw’s growth and success by offering competitive benefits such as paid time off, flexible work hours, a casual dress code, and team outings where you enjoy hanging out with your co-workers. And while hard work and a strong work ethic are an integral part of our culture, we balance this with a fun work environment.