The Role
Manage and optimize paid social and search campaigns across multiple platforms, ensuring strong performance metrics and strategic alignment with client goals.
Summary Generated by Built In
We're searching for an experienced, entrepreneurial-minded media buyer to strategize and implement digital buys across our client slate. The successful candidate must demonstrate a proven track record of managing paid social campaigns across Facebook, Instagram, Snapchat and Twitter Ads, and search campaigns on Google AdWords and Microsoft Bing focused on CPA & ROI. This role calls for a savvy marketer who can take creative ad ideas from conception to fruition and scale appropriate budgets across platforms. This person must be able to manage multiple projects in a fast-paced and dynamic environment, must be wildly creative, and must display “out of the box” thinking.
NOTE: Applications that are not fully and properly filled out will not be considered.
Responsibilities:
- Work hand-in-hand with our marketing teams in developing strategies for existing and prospective clients
- Implement Facebook, Instagram, Snapchat, Google AdWords, and Twitter advertising campaigns
- Market-research new product solutions to assist in our overall methodology and approach
- Manage retargeting campaigns and efforts
- Work alongside our creative team to optimize and test new ad creative and landing pages
- Optimize campaign, audience, creative, budgets, and bids across multiple channels to target ROI/Performance goals
- Work with creative, marketing, and sales team to build and test campaign ideas
- Provide reports and updates as needed per client requirements
- Monitor buying strategies and keep abreast of industry trends
Requirements:
- 3+ years of experience in launching Facebook, Instagram, Twitter, and AdWords campaigns
- Experience in testing and optimizing ad creative and re-targeting campaigns
- Experience setting up A/B split tests and Multi-Variant testing
- Experience with analytics tools and reporting off of each platform
- Experience working with developers to set up Google Analytics events and pixels across platforms to properly fire
- Strong communication, oral and written skills
- Strong creative skills
- You should have high attention to detail, be composed under pressure, and be cooperative, adaptable and willing to take on new projects
- Self-motivated; can learn quickly and work independently
- Extremely organized, systematic, and able to identify and address issues
- Punctual, can meet deadlines in a timely manner
- Have an analytical and data-driven mindset
Perks:
- Significant opportunity for growth in the company
- Work alongside an incredible slate of clients and team members
- Fun, creative and collaborative company culture
- Unlimited Stumptown cold brew
- Hybrid & Remote work options
Compensation:
- Commensurate with experience, salary range ($72k-$90k)
- Longterm disability insurance
- Health care offering, including dental and vision
- At the 1 year mark: 401k
Top Skills
Facebook Ads
Google Adwords
Google Analytics
Instagram Ads
Microsoft Bing
Snapchat Ads
Twitter Ads
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The Company
What We Do
Brand Knew is a creative collective and strategic advisory that partners with media companies, causes and consumer brands, towards meaningful audience and growth.
