Paid Media Associate | CNET

Red Ventures is seeking a Paid Media Associate to join our CNET team in our North Carolina Office!

In this role, you are responsible for implementing, optimizing, and analyzing media campaigns to drive performance. In this role, you’ll need to think strategically and act tactically. You’ll be charged with identifying opportunities to drive revenue and instilling data-driven best practices. If you like data, marketing, and analytics, you’ve come to the right place.

What You'll Do: Create and execute innovative paid media campaigns for Red Ventures brands.

• Manage day-to-day execution and analysis of paid campaigns across Google Ads, Meta, and other media platforms
• Identify and test opportunities for account growth and optimization
• Analyze and give recommendations for driving account growth. Communicate to team and business leaders on a regular basis.
• Day-to-day account management including campaign optimization, audience creation, budget management, and testing ideation and execution.
• Strategizing and coordinating with design and content teams to develop creative for paid execution
• Research in-platform improvements and new offerings in the paid media space

What We're Looking For: 

• 1-2 years of experience with a proven track record meeting performance goals in paid media campaigns
• Data-driven and analytical-minded marketers with superior analytical and quantitative skills who think creatively to decide testing methodologies and optimize campaigns to deliver results
• Experience in Google Ads, Facebook Ads Manager, Taboola or other media buying platforms preferred
• Intermediate/advanced Excel skills
• SQL, Tableau, Google Analytics, and other analytic platforms experience a plus.
• Self-starter with willingness to drive the business forward and take ownership of tasks, tactics, and strategy
• Solid interpersonal skills and a strong team player. Solid communication skills, written and verbal, preferable
• Experience working cross-functionally and communicating effectively with business, sales, design and content teams to develop cohesive marketing strategies 

Compensation

• Cash Compensation Range: $65,000.00 - $85,000.00
  *Note actual salary is based on geographic location, qualifications, and experience. 

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program

Who We Are:

Founded in 2000, Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses, strategic partnerships and proprietary technology – including Bankrate, Lonely Planet, CNET, The Points Guy, BestColleges and more. Together, RV helps millions of people worldwide make life’s most important decisions, accelerates digital adaptation, and innovates the online consumer experience by improving every step of the consumer journey – from first discovery of information, throughout the decision-making process, to transactions. Headquartered south of Charlotte, NC, Red Ventures employs thousands of people across the US and Puerto Rico, with international offices in the UK and Brazil. For more information, visit https://redventures.com and follow @RedVentures on social platforms.

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications. 

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected]. 

If you are based in California, we encourage you to read this important information for California residents linked here.