Employment Type: Full-Time
Experience Level: Intermediate; (Minimum 2 years of hands-on experience).
Location: Remote
We’re looking for a Paid Marketing Media & Analytics Specialist who thrives on data, owns outcomes, and knows their way around a campaign dashboard as well as a performance report. You’ll manage paid advertising campaigns end-to-end from set up and targeting through optimization and reporting, across Google Ads and Meta Ads. You’ll work closely with our Marketing and Operations teams, with direct support from leadership on strategy and priorities.
Key Responsibilities
- Execute, monitor, and optimize Google Ads and Meta Ads campaigns daily.
- Manage campaign structure, targeting, bidding strategies, creatives, and budgets.
- Monitor and analyze key performance indicators, including CPA, ROAS, CTR, CPC, and Conversion Rate.
- Set up and manage conversion tracking, events, and pixels.
- Work with Google Tag Manager (GTM) to implement and troubleshoot tracking.
- Analyze user behavior and performance data using Google Analytics 4 (GA4).
- Identify optimization opportunities and implement improvements autonomously.
- Prepare and deliver weekly performance reports with clear insights and recommendations.
Requirements & Qualifications
Technical & Professional Requirements
- Minimum 2 years of proven experience managing digital advertising campaigns.
- Hands-on experience with Google Ads and Meta Ads (Facebook & Instagram).
- Strong working knowledge of Google Tag Manager.
- Proficiency in Google Analytics 4 (GA4).
- Experience setting up and validating conversion events and tracking.
- Ability to manage budgets and optimize toward performance goals.
Educational Background
- Bachelor's degree in Marketing, Advertising, Business, Data Analytics, or related field.
- Relevant certifications are a plus (e.g., Google Ads Certification, Meta Blueprint), but not mandatory.
Nice to Have
- Experience with A/B testing creatives and landing pages.
- Familiarity with additional paid channels (YouTube Ads, Display, or retargeting strategies).
- Experience working with performance-driven or growth-focused teams.
The Language Doctors is an equal-opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Visit our website at www.thelanguagedoctors.org to learn more about us
Skills Required
- Minimum 2 years of proven experience managing digital advertising campaigns
- Hands-on experience with Google Ads and Meta Ads
- Strong working knowledge of Google Tag Manager
- Proficiency in Google Analytics 4
- Experience setting up and validating conversion events and tracking
- Ability to manage budgets and optimize toward performance goals
What We Do
The Language Doctors is a leading provider of professional language solutions and services globally. We offer both on-site and virtual interpretation and translation services, enabling effective communication in any setting, whether online, hybrid, or in-person. The Language Doctors' suite of language services encompasses the following: - Instantaneous access to qualified interpreters by phone, video, and in-person - Translation and localization of all types of content - Implementation support and services - Competitively priced language access solutions Headquartered in Annapolis, Maryland, USA, we have a worldwide team of polyglot specialists. Our reputation for excellence has earned us a following among top government organizations, businesses, associations, and corporations worldwide.
