The Role
Manage 2–4 B2B SaaS paid media accounts across Google, Microsoft, LinkedIn, Meta, Reddit, and X. Responsibilities include campaign strategy, execution, budget and bid management, audience development, conversion tracking, CRM integration, full-funnel optimization, experimentation, performance analysis, reporting automation, AI-assisted workflows, and client collaboration focused on pipeline and revenue outcomes.
Summary Generated by Built In
TripleDart Digital is a B2B SaaS performance marketing agency working with some of the most ambitious SaaS companies globally — typically scaling from $5M to $100M+ ARR across the US, Europe, and APAC.
We’re not a traditional agency:
- We focus on pipeline, SQLs, and revenue — not vanity metrics
- We build full-funnel paid media engines, not isolated campaigns
- We operate as an AI-first team, where automation, predictive optimization, and AI-driven creative testing are part of everyday work
We’re building for where paid media is going — not where it’s been.
This is a high-ownership Paid Media Specialist role where you’ll manage 2–4 B2B SaaS accounts end-to-end.
You’ll be responsible for:
- Strategy, execution, and optimization
- Driving pipeline and revenue outcomes
- Using AI tools and workflows daily
Key Responsibilities
- Plan, launch, and optimize campaigns across:
- Google Ads, Microsoft (Bing) Ads
- LinkedIn Ads, Meta Ads
- Reddit Ads, X (Twitter) Ads
- Manage budgets, bids, and pacing aligned to revenue goals
- Build and refine audience segments:
- Intent-based, firmographic, ABM lists, retargeting, lookalikes
- Ensure accurate tracking:
- Conversion tracking, UTMs, CRM integration
- Develop full-funnel strategies tied to pipeline and revenue
- Run structured experiments (A/B testing across creatives, audiences, bidding)
- Analyze performance across channels and reallocate budgets based on impact
- Use AI tools for: Ad copy, research, analysis, and optimization
- Automate reporting and repetitive workflows
- Collaborate with cross-functional teams (Copy, Creative, SEO, RevOps)
- Participate in client calls with insights and recommendations
What Your Day-to-Day Looks Like
- Launching and scaling campaigns across:
- Google, Microsoft (Bing), LinkedIn, Meta
- Reddit and X (yes, we experiment where others don’t)
- Managing budgets, bids, and pacing tied to revenue goals
- Building smart audiences:
- Intent-based, ABM lists, retargeting, lookalikes
- Writing and testing ad copy — with AI as your co-pilot
- Running structured experiments (not guesswork)
- Connecting ad performance to CRM data and real pipeline
What Success Looks Like
- You consistently drive pipeline and revenue impact
- Your accounts are structured, optimized, and scalable
- You run high-quality experiments and act on data
- You contribute to AI workflows and team learnings
- Clients trust your thinking — not just your execution
Why Join TripleDart
- Work with fast-growing global SaaS companies
- Be part of a team building an AI-first marketing engine
- Get real ownership early
- Learn faster than you would anywhere else in paid media
Am I A Good Fit?
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The Company
What We Do
TripleDart is an AI-native B2B marketing agency and go-to-market partner for technology companies. It helps B2B, SaaS, enterprise-tech, AI-tech, and D2C brands turn strategy into pipeline and revenue. Its integrated services include SEO and content, paid media, performance marketing, revenue operations, attribution, data pipelines, full-funnel content and positioning, and account-based marketing, combining experienced operators with repeatable technology-enabled workflows.
