Paid Media Account Lead

Posted 4 Days Ago
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Hiring Remotely in Palmetto, GA, USA
In-Office or Remote
65-65 Hourly
Senior level
Agency • Marketing Tech • Professional Services
The Role
Independently leads paid media strategy and execution for high-stakes corporate reputation, public affairs, and political campaigns. Responsibilities include developing media plans, implementing and optimizing campaigns, analyzing performance, negotiating with partners, preparing strategic materials, and improving cross-team processes. The role requires independent management of multiple workstreams with minimal oversight and collaboration with an Account Lead.
Summary Generated by Built In
Company Description

Agency at the intersection of business, politics, and policy.

Job Description

Paid Media Account Lead
40 hrs/week

2-month contract, starting ASAP through the end of the year, with the possibility of extension

Hourly Rate: $65 

Remote, but team is on the East Coast so working East Coast hours is a must

We're looking for a senior media strategist with public affairs or corporate communications experience to independently run paid media execution for a portfolio. This is not a client-facing role, but you'll own strategy development and campaign execution behind the scenes, working closely with the Account Lead who manages the client relationship directly.

What you'll do:

  • Independently run mid-spend campaigns from inception to completion
  • Build data-backed media plans that align to client and campaign objectives, and prepare strategy and performance materials for the Account Lead to present
  • Own end-to-end campaign implementation, including platform execution, optimization, analysis, and partner negotiation/contracting
  • Collaborate with the Account Lead to ensure execution maps back to the high-level strategic approach
  • Proactively identify and build processes that improve cross-team communication and execution
  • Keep multiple high-stakes workstreams moving without heavy oversight

 

Qualifications

  • 6-9 years in digital media strategy, planning, and direct-IO buying (agency background preferred)
  • Track record running campaigns for corporate reputation, public affairs, and/or political clients
  • Public affairs or corporate comms experience, ideally in DC or tech
  • Strong analytical skills with hands-on experience in tools like GWI, Comscore, Datorama, Google Analytics, or Tableau
  • Ability to pick up new platforms and proprietary tools quickly
  • Expert-level Excel/Google Sheets for budgets and performance analysis
  • Comfortable operating independently, thinking strategically, and solving problems without a client-facing safety net

Additional Information

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.

Skills Required

  • 6-9 years of experience in digital media strategy, planning, and direct-IO buying
  • Experience running campaigns for corporate reputation, public affairs, and/or political clients
  • Public affairs or corporate communications experience
  • Strong analytical skills and hands-on experience with tools such as GWI, Comscore, Datorama, Google Analytics, or Tableau
  • Ability to quickly learn new platforms and proprietary tools
  • Expert-level Microsoft Excel or Google Sheets skills for budget and performance analysis
  • Ability to operate independently, think strategically, and solve problems without direct client-facing support
  • Agency background
  • Experience in public affairs or corporate communications in Washington, DC, or the technology sector
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The Company
HQ: Atlanta, GA
40 Employees
Year Founded: 2018

What We Do

We Are Rosie is a flexible marketing and creative talent company that connects brands with vetted, experienced freelance and fractional marketers. It assembles tailored teams for campaigns, projects, embedded in-house studios, and short- or long-term staffing needs. Founded to create a more human-centric, inclusive way of working, the company helps organizations solve brand challenges quickly without traditional agency retainers, unnecessary layers, or wasted time.

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