We are seeking a strategic and performance-driven Paid Digital Strategist with 3+ years of hands-on experience in pharmaceutical advertising and digital activations. This role is ideal for someone who has worked either in-house or at an agency and is passionate about driving measurable results across corporate and brand campaigns. The ideal candidate is familiar with FDA, FTC and SEC guidelines.
What you’ll do:
- Plan, execute, and optimize paid digital campaigns across social media platforms (Meta-FB/IG, LinkedIn, X/Twitter), Google Ads, and programmatic channels.
- Collaborate with cross-functional teams including brand, creative, and analytics to ensure campaigns align with strategic goals and regulatory requirements.
- Manage budgets, pacing, and performance metrics to maximize ROI and ensure efficient media spend.
- Develop and present campaign reports, insights, and recommendations to internal stakeholders and clients.
- Stay current on digital trends, platform updates, and pharma advertising regulations (e.g., FDA guidelines).
- Support both corporate reputation and brand-level initiatives, tailoring strategies to different audience segments including HCPs and consumers.
Requirements:
- 3+ years of experience in paid media strategy and execution, specifically within pharma, corporate or brand
- Proven success managing campaigns on Google Ads, Meta Business Manager, LinkedIn Campaign Manager, and programmatic platforms (e.g., DV360, The Trade Desk).
- Strong understanding of compliance and regulatory nuances in pharmaceutical advertising.
- Experience working in a fast-paced agency or in-house digital team.
- Analytical mindset with proficiency in tools like Google Analytics, Excel, and reporting dashboards.
- Excellent communication and project management skills.
- Experience with A/B testing, audience segmentation, and conversion tracking.
- Google Ads and Meta certifications are a plus.
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What We Do
For more than 25 years, Sam Brown, a Blue Matter Company, has been a leading healthcare-focused corporate, clinical, and commercial communications agency for the life sciences industry. Sam Brown provides broad strategic communications services to a wide range of biotechnology, biopharmaceutical, and venture capital companies whose cutting-edge science and innovation impact human health. Sam Brown has built a strong reputation as a healthcare communications agency that delivers smart strategy, creative solutions and outstanding client service. Our unique approach consistently sets new standards of collaboration, quality and value for clients. Each program and/or campaign created by the Sam Brown team is designed and tailored specifically to meet client business objectives by effectively reaching target markets including investors, customers, and/or employees. Sam Brown's communications capabilities span and integrate corporate communications, public, investor and media relations, clinical communications, brand/commercial PR and digital/social media communications. Contact Laura Liotta ([email protected]) to discuss how we may be able to help with your needs.
