Paid Advertising Lead (FBA, Paid Search, Paid Social)

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At Zappos, we look for people who will show up as their whole self because we value diversity and inclusion, as well as people who enjoy fun and maybe even a little weirdness. So be sure to check on whether you’re aligned with our company values and culture. If you think you can see yourself delivering WOW as a member of the Zappos family, then check out the job description below!

Company Culture is at Our Core

Our 10 Core Values are more than just words, they're a way of life. We know that companies with a strong culture & a higher purpose perform better in the long run. 
Do our values speak to you?

1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and A Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships With Communication
7. Build a Positive Team and Family Spirit
8. Do More With Less
9. Be Passionate and Determined
10. Be Humble

Company Perks: Quick Reference

• Zappos pays 100% of every employee’s medical, dental, and vision benefits.

• Zappos pays 100% of 12 therapy, mental health, or coaching session annually.

• A multitude of benefits and incentives to stay mentally and physically healthy and fit.

• Meaningful assistance programs like professional development, mentoring, and 401k with employer contribution.

• Paid time off for life, vacations, staycations, and rest.

• A generous Zapponian discount program.

• Make an impact through volunteer adventures and other community programs.

• Want to have some fun, too? Yes, please! Enjoy team building, family spirit, and plenty of room to recharge!

Zapponian [noun| employee of Zappos]. You are self-motivated. You think like an entrepreneur, constantly innovating and driving positive change, but more importantly, you consistently deliver mind-boggling results.

Bold [adjective| not afraid of anything]. A role at Zappos is an opportunity to be a part of something different. To go bold. We’re a company that isn’t afraid to take risks and question the status quo. Oh yeah, we like to have fun too.

Perks [noun| the good stuff you get for working hard]. Zappos pays 100% of your medical, dental and vision premiums. Primary care visits, dental exams, eye exams and generic prescriptions are all free. Plus matching 401k, life coaches, orthodontic benefits, and more. And don’t forget, an unlimited 40% Zappos.com discount.

1990s [noun| a decade we love, but no longer live in]. Old school cover letters are so 1990. Want to show us who you really are? Create a video cover letter. A flash mob, a comedic monologue… whatever showcases your passion for Zappos and the work you’d be doing! Videos are not required, but if you create it, we’ll watch it.

Scout [noun| you're a recruiter, too]. As a Zapponian, we’ll ask that you always keep your eye out for great talent to join our family. Consider yourself an extension of the recruiting team, scouting for the best people to grow our company.

Job Summary:

The Paid Advertising Lead will be responsible for managing and optimizing all paid advertising campaigns across various channels, including FBA (Fulfilled by Amazon), paid search, paid social, display, and video. You will collaborate closely with our agency partners to deliver customer acquisition and retention goals. This role involves strategic planning, execution, and analysis to maximize ROI and achieve the company's growth objectives. Our ideal candidate will have deep experience in FBA advertising (sponsored products, sponsored brands, and sponsored display) ads while having additional demonstrable experience in paid search and paid social. 

Key Responsibilities:

• Develop and implement comprehensive paid advertising strategies to drive traffic, conversions, and revenue growth.
• Manage and optimize campaigns across multiple channels, including Google Ads, Facebook Ads, Instagram, YouTube, and programmatic platforms.
• Develop and implement comprehensive Amazon advertising strategies to support FBA product sales and growth objectives.
  • Manage and optimize Sponsored Products, Sponsored Brands, and Sponsored Display campaigns to maximize ROI and achieve KPIs.
  • Collaborate with the FBA operations team to align advertising efforts with inventory management and fulfillment strategies.
  • Ensure compliance with Amazon’s advertising policies and guidelines.
  • Develop and maintain strong relationships with Amazon account representatives and support teams.
• Manage and optimize campaigns across multiple social media platforms, including Facebook, Instagram, TikTok, and Pinterest.
• Manage advertising budgets, ensuring efficient allocation of resources and maximizing return on investment.
• Monitor and analyze campaign performance, making data-driven decisions to improve ROI and achieve KPIs.
• Collaborate with internal teams (e.g., content, design, product) to ensure cohesive and effective marketing efforts.
• Conduct A/B testing to continuously improve ad performance and conversion rates.
• Conduct audience research and segmentation to create targeted campaigns that resonate with different customer groups.
• Conduct keyword research, create compelling ad copy, and design effective ad creatives.
• Be a beacon for tracking parity across platforms, devices, and platforms insuring consistent measurement of campaigns. 
• Stay current with industry trends, emerging technologies, and best practices in digital advertising.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in managing Amazon advertising campaigns, with a focus on FBA products.
• 3+ years of experience in managing paid social media campaigns, preferably within the e-commerce industry.
• 3+ years of experience in managing paid search campaigns (Google & Microsoft) campaigns, preferably within the e-commerce industry.
• Proven track record of driving sales and profitability through Amazon Advertising.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Strong understanding of tracking pixels, how
• Proficiency in Amazon Advertising Console and other relevant tools.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Creative thinker with a problem-solving mindset and attention to detail.
• Experience with Amazon Seller Central and FBA processes.
• Knowledge of SEO and product listing optimization is a plus.
• Agency experience is a plus.

This role is open to candidates physically located in the following metropolitan statistical areas: Las Vegas, NV; New York, NY; and Seattle, WA. Candidates who are not physically located in one of these areas may not be considered for this role.

The base pay range for this position is $126,500-144,000 per year ; however, base pay offered may vary depending on job-related knowledge, skills, and experience. In addition, a full range of medical and other benefits is offered.

The Fine Print

Applicants must be authorized to work for any employer in the U.S. Zappos is unable to sponsor or take over sponsorship of an employment visa for applicants at this time.

The Zappos Family of Companies is committed to Equal Employment Opportunity regardless of race, color, national origin, gender, sexual orientation, age, religion, veteran status, disability, history of disability or perceived disability. If you need assistance or an accommodation due to a disability, you may email us at [email protected] or call us at 1.702.943.7777.

To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.