The Role
Manage and optimize multi-channel paid advertising (Google, Meta, LinkedIn, TikTok), conduct keyword and audience research, monitor KPIs (CPC, CTR, ROAS, CPA), manage budgets, run A/B tests, collaborate with creative teams, implement tracking/pixels, and deliver regular performance reports to improve ROI and lead generation.
Summary Generated by Built In
Location: Karachi - Shahre Faisal
Experience Required: Minimum 3 Years
Standard Shift: 6:30 PM–3:30 AM
Adjusted Onsite Shift: 6:30 PM–12:00 AM may be available based on company policy and operational requirements.
About the Role:
We are looking for a highly skilled Paid Ads Expert to take ownership of our digital advertising strategy and execution. In this role, you’ll be responsible for managing multi-channel ad campaigns, optimizing performance, and maximizing ROI. You will play a key role in shaping our brand’s online presence and lead generation efforts by leveraging data-driven decision-making and innovative ad strategies.
Key Responsibilities:
NOTE: Salary commensurate with experience.
Experience Required: Minimum 3 Years
Standard Shift: 6:30 PM–3:30 AM
Adjusted Onsite Shift: 6:30 PM–12:00 AM may be available based on company policy and operational requirements.
About the Role:
We are looking for a highly skilled Paid Ads Expert to take ownership of our digital advertising strategy and execution. In this role, you’ll be responsible for managing multi-channel ad campaigns, optimizing performance, and maximizing ROI. You will play a key role in shaping our brand’s online presence and lead generation efforts by leveraging data-driven decision-making and innovative ad strategies.
Key Responsibilities:
- Plan, launch, and optimize paid ad campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and other ad networks.
- Conduct in-depth keyword research, audience targeting, and competitor analysis to refine campaign strategies.
- Monitor performance metrics (CPC, CTR, ROAS, CPA) and optimize campaigns to achieve KPIs.
- Manage ad budgets, ensuring efficient spend allocation across campaigns.
- Create A/B testing strategies for ad creatives, landing pages, and audience targeting.
- Collaborate with creative teams to design engaging ad copy and visuals.
- Generate regular performance reports with actionable insights for stakeholders.
- Stay updated on trends, new ad features, and best practices in PPC and paid social advertising.
- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of hands-on experience managing paid campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
- Strong analytical skills with expertise in Google Analytics, Tag Manager, and other tracking tools.
- Proven track record of scaling campaigns and achieving ROAS targets.
- Familiarity with remarketing, conversion tracking, and pixel implementation.
- Experience with marketing automation and AI-driven ad optimization tools is a plus.
- Excellent communication and reporting skills.
- Prior experience working with software houses, SaaS products, or digital agencies.
- Strong understanding of B2B lead generation funnels.
- Experience managing high-budget ad campaigns in competitive markets.
- Knowledge of programmatic advertising and advanced audience segmentation.
- Certification in Google Ads, Meta Ads, HubSpot or GHL is a strong plus.
- Market competitive compensation package.
- A fun, entrepreneurial start-up environment.
- Mentoring and coaching in an environment that provides support to help you succeed.
- Paid leaves.
- Health Insurance.
- Employee perks.
- A diverse and international team.
- An entrepreneurial environment with room for growth.
- Ongoing professional training and mentorship.
- Career growth opportunities in a global, innovative company.
- A collaborative and results-driven team culture.
NOTE: Salary commensurate with experience.
Skills Required
- Bachelor's degree in Marketing, Business, or related field.
- 3+ years hands-on experience managing paid campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
- Strong analytical skills with expertise in Google Analytics, Google Tag Manager, and other tracking tools.
- Proven track record of scaling campaigns and achieving ROAS targets.
- Familiarity with remarketing, conversion tracking, and pixel implementation.
- Excellent communication and reporting skills.
- Experience with marketing automation and AI-driven ad optimization tools.
- Prior experience with software houses, SaaS products, or digital agencies.
- Strong understanding of B2B lead generation funnels.
- Experience managing high-budget ad campaigns in competitive markets.
- Knowledge of programmatic advertising and advanced audience segmentation.
- Certification in Google Ads, Meta Ads, HubSpot or GHL.
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The Company
What We Do
The Plum Tree Group is an interactive agency focusing on solutions for emerging businesses. We focus on Information Technology, Business Process Outsourcing, Marketing and Communications, Consulting and Micro Venture Support Services … all customized exclusively for small- and mid-sized emerging companies.
