Join Rexel/Kellihers Electrical, Ireland’s leading electrical wholesaler.
Location: Nationwide – supporting all 24 Kelliher’s branches
Reports To: Head of Sales
Job Description
Role Purpose:
The Own Label Range Lead will drive sales growth, awareness and adoption of Kelliher’s Electricals’ exclusive product portfolio, including Bizline, Newlec, Kellex and Zebra. The role will focus on increasing brand penetration through sharing and developing branch product knowledge, new product launches, customer learning sessions, switch-selling initiatives, branch engagement and consistent execution across all branches.
Key Accountabilities
Commercial Growth
- Deliver sales and margin growth across all exclusive brand ranges.
- Identify opportunities to increase brand share within key product categories.
- Work with the Business Analyst to identify sales trends, gaps, opportunities and branch performance insights.
New Product Launches (NPD)
- Work closely with the Buying Team to plan and execute new product launches.
- Coordinate launch timing, branch readiness and communications.
- Deliver launch packs in conjunction with Marketing, including product information, key selling points and competitor comparisons.
- Monitor launch performance and product adoption.
Switch Selling
- Develop and implement switch-selling programmes across the branch network.
- Create tools and resources that demonstrate the benefits of moving customers from branded products to exclusive brand alternatives.
- Support branch and sales teams in driving customer conversion and product adoption.
Product Knowledge & Training
- Act as the internal product expert for Bizline, Newlec, Kellex and Zebra.
- Maintain product information, sales guides and comparison tools.
- Deliver training and coaching to branch and sales teams.
- Build confidence in recommending and promoting exclusive brand products.
Branch Buddy Programme
- Lead a network of Brand Buddies across all 24 branches.
- Develop and support this network as local brand champions to drive engagement, knowledge sharing and accountability.
- Leverage the Buddy Network to improve compliance, awareness and sales performance.
Compliance & Execution
- Conduct regular branch visits and audits as part of a structured journey plan.
- Ensure agreed product ranges, displays, launches and promotions are executed consistently across the branch network.
- Track branch performance through scorecards and action plans.
Cross-Functional Collaboration
- Work closely with Buying, Marketing and Operations teams to maximise brand performance.
- Use data and insights to identify opportunities and improve category penetration.
Essential Experience
- Experience in sales, category or product management, with strong commercial awareness, customer engagement skills, and in-depth knowledge of our product range to drive sales growth and category performance.
- Experience delivering product training and influencing stakeholders.
- Ability to analyse sales data and identify commercial opportunities.
- Excellent communication and presentation skills.
- Full driving licence and willingness to travel nationwide.
- Full driving licence and willingness to travel nationwide.
- Must be computer literate.
Technical / Functional Skills
- Strong commercial awareness and customer focus.
- Ability to build relationships and influence branch teams.
- Excellent organisational and time management skills.
- Strong analytical and problem-solving skills.
- Good IT skills (Word, Outlook, Excel and PowerPoint).
- Ability to prioritise and work effectively across multiple locations.
- Fluency in English, both written and spoken.
Benefits:
- Additional leave
- Bike to work scheme
- Company events
- Company pension
- Employee assistance program
- Employee discount
- On-site parking
- Private medical insurance
- Sick pay
- Store discount
At Rexel we welcome people from all backgrounds with diverse perspectives and experiences. Our goal is to create a workplace where everyone feels respected and empowered to succeed as we understand that our success and innovation is enhanced by an inclusive and diverse workforce.
Skills Required
- Experience in sales, category management, or product management
- Strong commercial awareness and customer engagement skills
- In-depth knowledge of the relevant product range
- Experience delivering product training and influencing stakeholders
- Ability to analyse sales data and identify commercial opportunities
- Excellent communication and presentation skills
- Full driving licence
- Willingness to travel nationwide
- Computer literacy
- Strong relationship-building and influencing skills
- Excellent organisational and time-management skills
- Strong analytical and problem-solving skills
- Good working knowledge of Word, Outlook, Excel, and PowerPoint
- Ability to prioritise and work effectively across multiple locations
- Fluency in written and spoken English
What We Do
Rexel, worldwide expert in the professional multichannel distribution of electrical products and services for the energy world, addresses three main markets - residential, commercial, and industrial. The Group supports its customers to be at their best in running their business, by providing a broad range of sustainable and innovative products, services, and solutions in the field of technical supply, automation, and energy management. Rexel operates through a network of over 1,900 branches in 19 countries, with more than 27,000 employees. The Group’s sales were €19.2 billion in 2023. Over the past five years, Rexel has proven its ability to structurally outperform the growing and increasingly attractive electrical distribution market. The demand in green energy and energy efficiency has boosted the Group’s businesses. On February 11, 2021, Rexel presented its mid-term ambitions. The Group’s strategy relies on a growth, value-creation and ESG ambition approach, via several strategic initiatives: - Accelerating growth through “More Customers, More SKUs, More Digital” - Improving operational and financial performance, in particular through digital - A balanced capital allocation around return to shareholders and investment in future growth. As an example, Rexel seizes any external growth opportunity in order to strengthen its position in certain geographies such as the United States or to add adjacent skills. ESG targets for 2030: - A 35% reduction in CO2 emissions of its operations (scopes 1&2) compared to 2016 - A 45% reduction in CO2 emissions from the use of products sold (scope 3) compared to 2016. 2023 sales: €19.2 billion 19 countries 1,900 branches 27,000 employees
