Reports To: Overseas Market Manager, Germany
Grade: OSMS
Purpose
Bord Bia has a vision that customers around the globe recognise that Irish food and drink is world-class; that it is high quality, distinctive, and made by a diverse range of creative producers from a unique and fortuitous island location.
Our purpose is to bring Ireland’s outstanding food, drink and horticulture to the world, thus enabling growth and sustainability of producers.
In this role, you will support the development, implementation and measurement of Bord Bia’s client support services and activities, to build and deliver sustainable business lead conversions for Irish food and drink exporters in the sectors of strategic priority within the region.
What you’ll do
Deliver assigned Bord Bia client services relevant to the local market and in line with the market and sector strategies in areas such as:
Strategy and Direction
Brand, Marketing and Comms
Insight, Inspiration and Market Intelligence
Innovation, New Product and Brand Development
Market Entry, Sales and Activation,
Sustainability
Become a regional market insights expert, collating and disseminating relevant and timely market and sector information to Irish client companies, and sharing knowledge with colleagues in line with Bord Bia best practice.
Proactively maintain and develop a network of regional trade contacts, including customers in priority sectors and channels, local representatives/partners of Irish clients and other priority stakeholders.
Localise and implement lines of communication from Bord Bia for owned media platforms (e.g. social media channels, German language website/webpages) and for B2B trade and media engagement initiatives to optimize reach and impact.
Contribute to the development and annual review of Bord Bia’s strategy implementation plan for the market by developing local strategy plans and delivering on assigned KPIs.
Effectively manage assigned budgets in accordance with Bord Bia processes and policies.
Adhere to the One Bord Bia Operating Model
Manage and mentor a Bord Bia Global Graduate including assigning appropriate projects, providing timely feedback and supporting learning assignments.
Support the management of external agencies and third-party contractors (e.g. creative agencies, media agencies, audit agencies, researchers etc.).
About You
Essential Knowledge, Skills & Capabilities
Knowledge:
Generating and distilling market insights
3+ years’ knowledge operating in business development/ marketing/ key account management/ insights/ project management type role
Building professional relationships with suppliers, trade customers, media & government, both in Ireland, and the marketplace.
Skills & Capabilities:
Ability to communicate and operate confidently in a business environment in both English and German, both written and spoken
Influencing, relationship-building and negotiating skills, adapted to the local culture
Excellent communication (written, spoken) & presentation skills,
Proficient business use of the full Microsoft Office suite
Desirable Knowledge, Skills & Capabilities
Knowledge:
Degree level qualification or equivalent in a relevant discipline, e.g. Business, Marketing, Food Science, etc.
Knowledge of the Irish Food, Drink & Horticulture industry
Membership of relevant professional bodies
Successful implementation of trade and/or consumer marketing campaigns.
Skills & Capabilities:
Experience in the use of Salesforce or equivalent CRM and video conferencing systems.
Experience operating professionally in different cultures
Bord Bía is an Equal Opportunities Employer: We want to see a society where everyone is equal. We know our foundation must be an equitable workplace that recognises the dignity and worth of everyone and gives all our employees the freedom and opportunity to fulfil their potential: we want for you to be able to bring your whole self to work, so you can be the best you can be and live your purpose whilst developing your career with us. Our talented and diverse workforce also reflects the diversity of our clients, customers and markets by utilising their range of skills, knowledge and experience. Harnessing the wide range of perspectives this diversity brings, promotes innovation and helps make us more creative and competitive.
Bord Bia is committed to ensuring that all recruitment candidates have complete and equitable access as can reasonably be provided. If you require any support or accommodation as part of the recruitment process, please contact us directly at [email protected]
Skills Required
- At least 3 years of experience in business development, marketing, key account management, market insights, or project management
- Professional written and spoken fluency in English and German
- Ability to build relationships, influence, negotiate, communicate, and present effectively
- Proficient business use of the full Microsoft Office suite
- Degree-level qualification or equivalent in a relevant discipline such as Business, Marketing, or Food Science
- Knowledge of the Irish food, drink, and horticulture industry
- Membership of relevant professional bodies
- Experience implementing trade or consumer marketing campaigns
- Experience using Salesforce or an equivalent CRM and video conferencing systems
- Experience working professionally across different cultures
What We Do
Bord Bia is an Irish state agency responsible for the promotion, trade development, and marketing of the Irish food, drink, and horticulture industry. It acts as a link between Irish suppliers and global customers, providing market intelligence and sustainability support.
