The Role
The Outside Sales Representative is responsible for building relationships, achieving sales objectives, managing customer accounts, resolving issues, and providing customer service support.
Summary Generated by Built In
Through relationship building and prospecting, profitably increase sales of parts, service and body shop products to assigned customers.
Responsibilities
- Achieve sales objectives to assigned accounts
- Establish and develop relationships through personal interaction with customers
- Identify target accounts and action plans to increase sales
- Complete and update Account Profiles on assigned accounts
- Contact new credit account customers within 15 days
- Timely resolution of customer complaints
- Address pricing, product, or customer service issues with customers
- Attend and participate in monthly Sales meetings to review performance, opportunities, challenges, programs, etc.
- Sales Representative Training – sales skills, product knowledge, computer systems Plus, International mandatory and volunteer training
- Coordinate and promote “Customer Training Nights”, and vendor “ride-alongs”
- Develop, manage, and track customer incentive programs
- Promote, install, and administer Repair Link systems with customers
- Collect market feedback to monitor and address competitiveness
- Request special pricing assistance (SPA’s) from International when needed.
- Manage parts customer contact database (CRM)
- Develop key vendor relationships. Maximize utilization of supplier programs and resources
- Special projects as assigned by General Manager, Director, Parts and/or President
- Maintain accurate customer records of all consignments
- Handle all elements of customer service to the assigned customer base
- Develop appropriate relationships with International personnel
- Proactively monitor, suggest inventory additions and/or modifications to support assigned accounts
Qualifications
- A high school diploma minimum
- A minimum of (3) years medium and heavy-duty truck parts/service experience
- A college graduate or equivalent experience in Medium/Heavy Duty truck industry is preferred
- Demonstrated ability in convincing others to gain support and influence
- The ability to alter standard procedures and adjust accordingly despite changing circumstances
- Candidate is highly motivated and willing to take initiative to achieve results beyond what is required.
- Able to work collaboratively with others as part of a team and generate positive long-term results
- Ability to be attentive and listen to others, allow others to speak, and are considerate of other opinions
- The ability to operate under high pressure situations and maintain self-composure in the face of challenging circumstances
About
Transportation is more than just an industry, it’s the engine of our economy. At Lakeside International Trucks, We’re proud to serve the people and fleets that keep America running strong. Every repair, every part, every sale connects to a bigger purpose – helping others move what matters most. When you build your career here, you’re part of a team that supports local communities, deliveries critical goods and powers progress across the nation. Why Lakeside:· Continues career growth and in-house training programs· Local work with national impact· Access to the newest clean diesel and hybrid truck technology· Performance based bonuses across departments· Work in an essential, growing industry· Opportunities across multiple dealership locations We don’t just sell and service trucks – we keep commerce moving and communities thriving.
Skills Required
- A high school diploma minimum
- A minimum of 3 years medium and heavy-duty truck parts/service experience
- A college graduate or equivalent experience in Medium/Heavy Duty truck industry is preferred
- Demonstrated ability in convincing others to gain support and influence
- Ability to operate under high pressure situations and maintain self-composure
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Lakeside International Trucks is a full-service dealership specializing in medium and heavy-duty trucks. They provide comprehensive solutions including new and used truck sales, genuine parts, certified diesel engine service, body shop repairs, and flexible commercial truck leasing and rental programs through Badgerland Idealease. With multiple locations across Wisconsin and Illinois, they are committed to maximizing customer uptime and delivering high-standard support for businesses operating commercial vehicles.









