Outside Sales Representative

Role Summary

The Outside Sales Representative is responsible for driving business growth by identifying, developing, and managing relationships with home builders and commercial clients across the Greater Houston area. This role generates and qualifies leads, converts opportunities into signed orders, and partners with internal teams to ensure a seamless handoff from sale to delivery. 

Success is measured through weekly lead volume—broken out by builder and channel—lead-to-opportunity conversion rate, and overall sales growth. The ideal candidate is a driven, self-motivated relationship builder with a strong knowledge of building materials and construction timelines.

Key Responsibilities

Client Acquisition & Lead Generation

• Proactively generate and track new leads through field visits, industry events, cold outreach, referrals, and digital platforms.
• Develop lead pipelines tailored by channel (e.g., walk-ins, referrals, web inquiries) and by builder, updating CRM systems weekly.
• Collaborate with marketing to align campaign efforts with sales goals.

Quoting & Estimating 

• Prepare project quotes ensuring accuracy in quantities, product selections, and scope of work.
• Develop full project estimates that include all final pricing elements—materials, labor, freight, overhead, and required margins.
• Assemble complete bid packages for builders, ensuring pricing is comprehensive, competitive, and aligned with company standards.
• Verify that all costs and margin requirements are correctly applied prior to submitting estimates for internal review or customer delivery.
• Maintain organized documentation of quotes, estimates, and assumptions to support transparency and future reference.

Relationship Management & Opportunity Development

• Build and maintain strong, long-term relationships with purchasing agents, project managers, and superintendents.
• Conduct builder walkthroughs, onsite visits, and follow-up meetings to assess customer needs and pitch tailored solutions.
• Convert qualified leads into sales opportunities by articulating the value of BCI’s cabinet and countertop solutions.

Sales Growth & Forecasting

• Achieve monthly, quarterly, and annual sales growth targets across product lines and builder accounts.
• Track and report lead-to-opportunity conversion rates and revenue generated per client.
• Work closely with internal departments (Design, Operations, Field Service) to ensure smooth execution and post-sale satisfaction.
• Maintain accurate and up-to-date CRM documentation for all active accounts and prospects.

Key Performance Indicators (KPIs)

• Weekly lead volume, broken out by builder and channel
• Lead-to-opportunity conversion rate
• Overall sales growth

Qualifications

• Bachelor’s degree in Business, Marketing, or related field preferred
• 3–5 years of sales experience, ideally in construction, building materials, or homebuilding services
• Proven track record of hitting or exceeding sales targets
• Familiarity with construction project lifecycles and builder procurement processes
• Proficiency with CRM platforms and Microsoft Office Suite
• Valid Texas driver’s license and reliable transportation
• Bilingual (English/Spanish) preferred

Core Competencies

• Sales prospecting and lead development
• Relationship and account management
• Communication and negotiation
• Results-driven execution
• Business and construction acumen
• CRM and reporting proficiency

Physical Requirements

• Ability to drive to customer job sites and company locations as needed
• Frequent standing and walking during site visits
• Occasionally lifting sample materials up to 25 lbs
• Work is performed both in-office and in field environments, including active construction sites

EEO Statement

Builder’s Choice, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.