Outside Sales Representative

Posted Yesterday
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Tampa, FL, USA
In-Office
Senior level
Design • Manufacturing
The Role
Drive revenue by selling products and services to commercial and residential clients. Build pipelines, nurture relationships, create tailored solutions, use CRM for pipeline management and forecasting, collaborate with internal teams, and mentor junior sales staff.
Summary Generated by Built In

The Outside Sales Representative will be responsible for driving revenue growth by selling the company’s products and services to new and existing clients, with a strong focus on building and expanding the commercial business. This role combines frontline sales execution with leadership in developing strategies, nurturing client relationships, and leveraging CRM tools to manage pipelines, track performance, and position the company as a trusted partner in the commercial market.

Duties/Responsibilities:

  • Develop and maintain a robust pipeline of commercial and residential accounts through networking, prospecting, and CRM-driven outreach.
  • Lead efforts to grow the company’s commercial business by identifying opportunities, creating tailored solutions, and establishing long-term partnerships.
  • Communicate with customers to understand their business challenges, presenting products and services that address their specific needs.
  • Demonstrate deep knowledge of the company’s offerings, providing consultative guidance to decision-makers and influencers.
  • Build and sustain strong relationships with key stakeholders to ensure client satisfaction, retention, and repeat business.
  • Resolve customer concerns quickly and effectively, serving as the primary point of contact for escalations within the commercial segment.
  • Utilize CRM systems to document interactions, track opportunities, monitor account activity, and ensure timely follow-up with clients.
  • Maintain accurate records of sales activities, including calls, orders, opportunities, pipeline updates, and forecasts within CRM.
  • Provide territory and commercial business sales forecasts to management, supported by CRM data and reporting.
  • Collaborate with internal teams (operations, marketing, customer service) to deliver seamless solutions for clients and share CRM insights to align strategies.
  • Mentor junior sales staff as needed, sharing best practices for prospecting, negotiation, CRM utilization, and client relationship management.
  • Perform other duties as assigned.

Required Skills/Abilities:

  • Strong leadership skills with the ability to influence strategy and execution in the commercial sector.
  • Excellent interpersonal, communication, and negotiation skills.
  • Proven track record of successfully growing and managing commercial accounts.
  • Proficiency in CRM platforms (e.g., Salesforce, HubSpot, or similar) to manage pipelines, track client interactions, and generate performance reports.
  • Strong organizational skills and attention to detail.
  • Analytical and problem-solving mindset with the ability to identify and pursue growth opportunities.
  • Ability to thrive in a fast-paced, competitive environment.
  • Proficiency in Microsoft Office Suite or related software.

Education and Experience:

  • Bachelor’s degree in Marketing, Sales, Business, or a related field preferred; OR at least five years of outside sales experience, with demonstrated success in commercial business development and CRM utilization.

Physical Requirements:

  • Must be able to travel.

Skills Required

  • Strong leadership skills with ability to influence commercial strategy and execution
  • Excellent interpersonal, communication, and negotiation skills
  • Proven track record of growing and managing commercial accounts
  • Proficiency in CRM platforms (Salesforce, HubSpot, or similar)
  • Strong organizational skills and attention to detail
  • Analytical and problem-solving mindset with ability to identify growth opportunities
  • Ability to thrive in a fast-paced, competitive environment
  • Proficiency in Microsoft Office Suite or related software
  • Bachelor's degree in Marketing, Sales, Business, or related field
  • At least five years of outside sales experience with demonstrated commercial business development and CRM utilization
  • Ability to travel
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The Company
104 Employees
Year Founded: 2010

What We Do

LIOHER Corp is a wholesale factory-direct manufacturer specializing in high-quality furniture and cabinetry components, including kitchens, cabinets, panels, doors, and countertops. Based in the USA and part of Grupo ALVIC, the company serves as a one-stop shop for trade professionals, such as contractors, builders, and designers, providing premium materials and innovative design support to create modern interiors.

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