Originations, Lower Middle Market

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Financial Services
The Role

Bertram Capital is a private equity firm targeting investments in lower middle market companies. Since its inception in 2006, the firm has raised over $4B of capital commitments. Bertram has distinguished itself in the private equity community by combining venture capital operating methodologies with private equity financial discipline to empower its portfolio companies to unlock their full business potential. This approach is unique in that Bertram is not singularly focused on achieving its investment returns through financial engineering and the extraction of near-term cash flow. Instead, Bertram focuses on reinvestment and technology enablement to drive growth and value through digital marketing, e-commerce, big data and analytics, application development and internal and external platform optimization.

Visit www.bcap.com for more information.

Originations and Capital Markets Associate

Location: Remote, Midwest or East coast region preferred

Travel Expectation: 50-75%

Position Description

The Business Development, Origination and Capital Markets (“OCM”) Associate position at Bertram Capital assists in leading the development and growth of new investment opportunities and manages intermediary, lender and service relationships in the US and Canada.  This person works alongside the Vice President and Partner/Head of OCM with managing the overall intermediary relationship network, with primary focus on lower-middle market intermediaries, firm marketing and internal administrative/compliance processes. The position requires deep relationship development skills as well as the ability to drive new origination initiatives.

Reports to: Vice President, OCM

Primary Responsibilities:

  • Develop market and competitive analysis to identify trends and opportunities.
  • Translate high-level strategy into actionable tasks and timelines for internal teams.
  • Oversee the product lifecycle from ideation through launch, growth, maturity, and phase-out.
  • Manage product P&L, forecast demand, and contribute to budgeting and resource allocation.
  • Evaluate ROI and make data-driven investment decisions.
  • Represent and extend the Bertram brand externally to ensure the firm is top of mind for deal opportunities with Intermediaries (regional boutique investment banks, and business brokers) and the firm is perceived as a leader in the middle market
  • Source investment opportunities for Bertram Capital funds and its portfolio companies
  • Be an expert on firm background, portfolio companies, investment criteria, process, and track records, to establish credibility and articulate our value proposition with intermediary community
  • Build and manage a comprehensive network of Intermediary, Lender and Service Provider relationships via regular in-person and virtual meetings
    • Plan and manage territory meetings to ensure firm meets annual intermediary contact and sourcing goals
    • Create unique events to build awareness of and preference for Bertram as an investor
    • Manage travel expenses to meet budget expectations
    • Develop, review and report firm’s strategic objectives and investment interests to Intermediaries and Service Providers via in-person meetings, phone calls, marketing materials and web site
  • Extensive business travel via market roadshows, M&A conferences, industry tradeshows, and other events with both intermediaries and investment targets. Expectations are to be on the road approximately 75% of the time in the first year and 50% of the time going forward.
  • Assist in the review and markup of Non-Disclosure Agreements and Fee Agreements associated with origination.
  • Act as a liaison between Bertram Investment Team and External Intermediaries and Services Providers
    • Coordinate communication and meetings between Investment Team and investment banks/intermediaries
    • Effectively communicate the differentiation and unique approach of Bertram’s value creation strategy (Bertram Labs)
  • Ensure deal pipeline process and intermediary communication is managed from initial sourcing through deal decline or deal closing.
  • Produce firm marketing materials and press releases
  • Analysis and management of the firm’s client relationship management system (SalesForce)
  • Perform market research and analysis
  • Review/Process Non-Disclosure Agreements
  • Produce weekly, monthly and annual reports
  • Contribute to the development and refinement of Company’s vision and strategy

Expected Results:

  • Source >600 qualified deals (size, industry profile) annually
  • Maintain at least 50% conversion rate of deals to CIMs (quality index)
  • Meet (virtually or in-person) with all Tier 1 intermediaries at least 4x/year, Tier 2 intermediaries 2x/year and 75% of Tier 3 intermediaries 1x/year in the territory
  • Develop meaningful, deep relationships with assigned intermediaries
    • Create preference for Bertram Capital for deal sourcing and when we are pursuing buy-side opportunities
  • Make regular calls into investment bankers/intermediaries to leverage relationships to assist investment team with:
    • Deal information/intelligence
    • Positioning and preference on IOIs and LOIs
    • Connecting to relevant industry bankers
  • Manage travel and living expenses within approved budget
  • Develop and deliver weekly and monthly reports on time per schedule
  • Create, implement and test at least one new marketing program per year
  • Secure a leadership role within a key ACG chapter for broader Bertram brand exposure

Qualifications

  • Bachelor’s Degree in Marketing, Finance, or a related field
  • 7+ years product management/marketing, management or finance industry experience
    • Sales experience and sales-related business development experience is less important; role is relationship/preference and firm brand development focused
  • Outside activity interests relevant to business relationship building a significant benefit
  • Poised and articulate with outstanding verbal and written communication skills
  • Strong organizational skills and attention to detail
  • Excellent writing, problem solving, and analytical skills
  • Ability to manage multiple projects and complete deliverables on schedule
  • Proficient in Salesforce and LinkedIn
  • Proactive and devoted to excellent client service
  • Should have deep empathy for the consumer (banker)and a commitment to solving their needs.
  • Strong ability to interpret data and extract actionable insights.
  • Balance short-term execution with long-term vision and planning.
  • Clear and persuasive in articulating ideas, influencing stakeholders, and presenting plans.
  • Skilled at navigating matrix organizations and leading without direct authority.
  • High attention to detail and ownership of end-to-end product delivery.
  • Continuously seeks new ideas, technologies, and approaches to stay ahead of the market.

Please note, a resume and a 1 minute video virtual cover letter is required when applying for this position. 

Compensation and Benefits

  • The expected salary range for this position is: $175,000- $200,000 total annual compensation plus additional annual bonus beginning after 1 year of tenure. Offered salary may be based on a variety of factors including skills, experience, and qualifications for the role.
  • Comprehensive medical, dental, and vision benefits are provided at no cost to the employee. We offer a generous 401K match as well as a “take what you need” PTO policy.
  • If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Diversity, Equity, and Inclusion

  • At Bertram Capital we value and celebrate the many perspectives that arise from a variety of cultures, genders, religions, national origins, ages, abilities, socioeconomic status and sexual orientation. Our commitment to Diversity, Equity and Inclusion (DEI) ensures that Bertram is a place that attracts, grows, and promotes top talent from all backgrounds.


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The Company
HQ: Foster City, CA
63 Employees
Year Founded: 2006

What We Do

Bertram Capital is a private equity firm targeting investments in lower middle market companies. Since its inception in 2006, the firm has raised over $2.2B of capital commitments. In addition to supplying strategic growth capital, Bertram Capital leverages proprietary processes and services, Bertram High 5sm and Bertram Labs, to empower its portfolio companies to unlock their full business potential. The Bertram High 5sm is an operationally-focused value creation strategy, which includes management augmentation, operational initiative implementation, complimentary business acquisition, sales and marketing improvements and leveraging technology and IP. The cornerstone of this strategy is Bertram Labs, its in-house technology team, which drives growth and value through digital marketing, e-commerce, big data and analytics, application development and internal and external platform optimization. Investment Criteria: Industry Focus > Business Services > Consumer > Industrial/Manufacturing > Technology Size Characteristics > Revenue: $20-$250M > EBITDA: $5-$35M > Add-ons can be smaller/early stage Transaction Structures > Preference for control > Prefer private companies or divestitures > Management buyouts > Shareholder liquidity events Equity Strategy > Enterprise Value: $50-$500M > Platform equity check range: $25-$100M > Ample capital available for add-ons > Low leverage: ~ 50-70% equity Disclaimer: http://www.bertramcapital.com/disclaimer

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