Who Are We?
We are Welltech — a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. Today 25.5 million users have trusted Welltech to help them build healthy habits — a testament to the real value our innovative, engaging wellness solutions deliver every day. 🌍
With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote-friendly team of 700+ professionals, we continue to scale rapidly. Our innovative apps — Muscle Booster, Yoga-Go and WalkFit — empower millions to transform their lifestyles and unlock their personal wellness journeys.
Welltech is where your impact becomes real. And our values clearly attest to that: we grow together, we drive results, we lead by example and we are well-makers.
If this looks like you and you thrive in a fast-paced environment, you’ll fit right in at Welltech. Let’s build wellness for millions together.
✨ Key Responsibilities:
Strategic supportOwn and drive the organic YouTube growth strategy, focusing on sustainable audience growth, watch time, and conversion impact.
Define and evolve the video content strategy in collaboration with a production agency, aligning formats, cadence, and business goals.
Own YouTube channel management, including uploads, metadata optimization (titles, descriptions, tags), playlists, and overall SEO health.
Turn analytics, audience behavior, and SEO data into actionable decisions that improve long-term channel performance.
Identify cross-platform growth opportunities (long-form, Shorts, Community, playlists) and align video strategy with Social Media, CRM, and SEO teams.
Creative skills
Lead end-to-end video ideation and planning, ensuring content is audience-first and aligned with Welltech’s wellness mission.
Create clear, performance-driven creative briefs for agencies, internal teams, and external creators.
Analyze video performance (CTR, retention, watch time, subscriptions) to continuously optimize formats, topics, and storytelling.
Conduct keyword and competitor research to uncover trends, gaps, and high-impact content opportunities.
Strong management
Manage and prioritize a complex content roadmap across multiple channels, creators, and stakeholders, ensuring timely delivery and high execution standards.
Build and manage relationships with content creators, coaches, and influencers — including outreach, briefing, idea development, negotiation, and long-term collaboration planning.
Work cross-functionally with Social Media, CRM, SEO, Product, and Growth teams to align messaging, campaigns, and distribution strategies.
Required professional skills
2 years of experience in organic video growth, Content strategy, or a similar role.
Expertise in SEO, content discoverability, and audience growth strategies.
Proven experience building and executing video strategies from ideation through production and optimization.
Deep understanding of analytics and performance metrics, with the ability to turn data into strategic decisions.
Exceptional organizational, project management, and prioritization skills in a fast-paced, multi-stakeholder environment.
Experience collaborating with external agencies and managing creative production workflows.
Strong communication and negotiation skills, particularly when working with creators, coaches, and cross-functional teams.
Ability to operate autonomously, proactively identify opportunities, and take full ownership of outcomes.
Upper-intermediate or advanced English level.
Additional qualities that may be helpful
Knowledge of YouTube Shorts, Community posts, and emerging video formats.
Experience working closely with Social Media, CRM, and SEO teams to maximize organic reach and impact.
Familiarity with wellness, fitness, or health-tech content and audiences.
Experience managing creator partnerships, UGC, and community-driven content.
Comfort using AI tools (e.g., ChatGPT) for ideation, scripting, optimization, and workflow efficiency.
A genuine passion for content, storytelling, and building meaningful wellness experiences through video.
⭕️ Recruiter call --> ⭕️ Meet a team member -->⭕️ Meet the Leadership team
✨ Why You’ll Love Being Part of Welltech:
Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!
Check out some of our products:
Muscle Booster — https://musclebooster.fitness/
Yoga-Go — https://yoga-go.io/
WalkFit - http://walkfit.pro
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What We Do
Welcome to Welltech – a global IT powerhouse specializing in cutting-edge Health & Fitness mobile applications. With an impressive 200M+ installs, and a suite of 5 revolutionary apps, we have positively impacted millions of users, fostering healthy habits and overall well-being. With a solid six-year presence in the international market, Welltech boasts a dynamic team of over 600 passionate professionals across the globe. Headquarted in Cyprus, our reach extends across us, Ukraine, Poland, the UK, and Spain, bringing together diverse talents and perspectives. From intuitive nutrition trackers to innovative fitness solutions, we're empowering individuals to embark on a transformative journey toward optimal health and happiness. But we don't stop there. At Welltech, we're not just breaking boundaries; we're reshaping the future of nutrition, wellness, mindfulness, and fitness. The exciting part: Our mission goes beyond mere app development. We're building a holistic ecosystem of products designed to seamlessly integrate well-being into every facet of life. Join us at Welltech and be part of a revolution that's redefining what it means to live well in the digital age.
