The Role
Develops and executes SEO strategies for iGaming brands, owns organic performance, audits and optimizes assets, analyzes competitors and user behavior, sets SEO goals, leads discovery, ensures launch quality, and collaborates with content, marketing, product, and technical teams to improve organic growth.
Summary Generated by Built In
About Legend
At Legend, we're building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company.
Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.
The Role
Legend is hiring an Organic Specialist.
Are you passionate about organic growth and ready to make your mark in the fast-paced world of iGaming?
As an Organic Specialist, you’ll be at the forefront of driving organic growth in a competitive and dynamic industry. You’ll dive into exciting challenges, craft strategies tailored to the nuances of regional audiences, and collaborate with a team of organic growth specialists to deliver impactful results in the ever-evolving world of online gaming. If you thrive on innovation, love a challenge, and want to be part of a high-energy environment where your work makes a real impact, this is the role for you.
In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.
Why Legend?
- Super smart colleagues to work alongside and learn from.
- Engaging development opportunities at all levels.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.
Your Impact:
- Create and execute SEO strategies for industry leading brands.
- Own your assets’ SEO performance and monitor, audit, and directly optimise to improve their organic performance
- Find and create new opportunities by analysing market and industry developments, competitors, and user behaviour
- Set ambitious outcome-focused SEO goals and create seasonal initiatives for your products and report progress to stakeholders
- Lead SEO discovery, provide expert recommendations, and perform final quality assurance for all new page launches
- Work closely with content, marketing, product development, and tech teams to align SEO strategies with broader business objectives
What You'll Bring:
- Proven SEO experience in competitive regulated markets
- In-depth knowledge of industry-standard SEO tools such as SEMrush, Ahrefs, Screaming Frog, and Google Search Console
- Excellent organisational, time management, and communication skills, with proficiency in both written and spoken communication
- Ability to collaborate effectively with cross-functional teams, including content, marketing, and technical teams
- Strong analytical and problem-solving skills, including formulating and testing SEO hypotheses, analysing data to assess performance, and a strong understanding of SERP analysis and competitive intelligence
- Able to think independently and use self-initiative
The Interview Process:
- 1st: Initial Chat with Talent Partner (30 mins via Zoom)
- 2nd: Interview with our team, Senior SEO Specialist and SEO Specialist (1 hour video via Zoom)
- 3rd: Task Interview - you will be given 5 days to complete the task before presenting in back to our team, Head of SEO and General Manager of Gaming (1 hour video via Zoom)
Why Legend?
- Super smart colleagues to work alongside and learn from.
- Engaging development opportunities at all levels.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country specific benefits please reach out to your talent partner.
Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team- which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team on [email protected], and we'll do all we can to support you.
Skills Required
- Proven SEO experience in competitive regulated markets
- In-depth knowledge of SEMrush, Ahrefs, Screaming Frog, and Google Search Console
- Excellent organizational, time management, and written and verbal communication skills
- Ability to collaborate with content, marketing, product, and technical teams
- Strong analytical and problem-solving skills
- Experience formulating and testing SEO hypotheses and analyzing performance data
- Understanding of SERP analysis and competitive intelligence
- Ability to work independently and use initiative
Am I A Good Fit?
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The Company
What We Do
Legend is an innovative online media and technology company dedicated to creating a next-level player experience. The company builds world-class brands in Sports & Gaming and specializes in diverse areas such as Sports Betting, Personal Finance, and Gaming, catering to a vast global audience of over 105 million users through its digital platforms and services.
