Organic Social Media Specialist

We’re looking for a strategic, creative, and metrics-driven Organic Social Media Specialist to lead the organic social media strategy for our clients. At Go Fish, we help brands build engaging, authentic relationships with their audiences through standout content, real-time community engagement, and trend-forward storytelling. In this role, you’ll be responsible for managing content calendars, driving audience growth, and building brand voice - across platforms like Instagram, X, LinkedIn, Facebook, and more.

We have a trusting and flexible work culture, but it comes with responsibility, so you’ll need to be a self-starter -- the type of worker who is disciplined enough to get things done without someone watching over your shoulder. We’re looking for someone to bring great ideas to the table and be unafraid to ask questions.

You will:

• Own and execute organic social strategies across multiple client accounts
  
• Create and manage editorial calendars that align with brand goals and current trends
  
• Develop engaging static, video, and carousel content
  
• Monitor community engagement and manage platform interactions in line with brand voice
  
• Analyze social performance monthly - offering insight-driven recommendations to optimize reach and engagement
  
• Track trends, platform changes, and emerging content formats to keep our clients ahead of the curve
  
• Collaborate with internal teams to support integrated campaigns, launches, and promotions
  
• Familiarity with using AI tools for strategy ideation, copywriting, creative generation, and more

You should have some or all of the following attributes:

• 2–4 years of experience managing organic social strategy (agency or multi-brand experience a plus)
  
• Proven success growing accounts organically across all major social networks
  
• Strong knowledge of social content best practices, especially short-form video and trend adaptation
  
• Clear understanding of analytics and how to translate data into actionable insights
  
• Excellent communication and project management skills - you keep things organized and moving
  
• A collaborative spirit and solution-focused mindset
  
• Tools you may have used: Sprout Social, Later, Canva, Meta Business Suite, Google Analytics

Bonus Points:

• Strong copywriting skills with attention to tone and brand voice
  
• Familiarity with paid social boosting and how it supports organic reach
• Experience with social listening tools and sentiment analysis