Organic Search & Content Strategy Director
The Director, Organic Search & Content Strategy is responsible for leading EverBank's enterprise strategy for organic growth across search engines, AI-driven discovery platforms, and content ecosystems. This role owns the intersection of SEO (Search Engine Optimization), GEO (Generative Engine Optimization), and enterprise content strategy, ensuring that EverBank's content and digital presence are discoverable, authoritative, and optimized for both traditional search and AI-generated experiences. The Director drives scalable strategies that increase qualified acquisition, improve engagement, and enhance long-term customer value.
Key Responsibilities and Duties
- Define and lead enterprise SEO and GEO strategy.
- Own enterprise content strategy including authority, roadmap, and lifecycle optimization.
- Establish best practices for SEO, GEO, and AI discovery.
- Drive integration between content and organic performance.
- Own organic performance metrics including traffic, conversion, and business impact.
- Partner with Product and User Experience (UX) to embed SEO into site architecture and content models.
- Align SEO with Paid Search to optimize efficiency.
- Ensure regulatory and compliance adherence.
- Establish Content Management System (CMS) workflows and content governance.
Educational Requirements
- University (Degree) Preferred
Minimum Qualifications
- 5+ years of experience developing and executing SEO, organic search, and content strategy programs that drive measurable business growth and customer acquisition.
- Demonstrated expertise in SEO best practices, including technical SEO, content optimization, site architecture, keyword strategy, analytics, and performance measurement.
- Experience partnering with cross-functional teams (Product, UX, Marketing, Content, Compliance, and Technology) to implement enterprise-wide digital content and search initiatives.
Preferred Qualifications
- 7+ years of experience leading enterprise SEO, content strategy, and organic growth programs within highly regulated industries such as financial services, banking, or fintech.
- Experience with Generative Engine Optimization (GEO) and AI-driven discovery platforms, including strategies to improve visibility in AI-generated search and answer experiences.
- Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field, along with advanced proficiency in SEO tools, content management systems (CMS), and digital analytics platforms, highly preferred
Role Specific Work Experience
- 5+ Years Required; 7+ Years Preferred
Physical Requirements
- Physical Requirements: Sedentary Work
Career Level
9IC
Preferred Qualifications
Posting end date: 7/31/2026
Skills Required
- 5+ years developing and executing SEO, organic search, and content strategy programs that drive measurable growth and acquisition
- Demonstrated expertise in SEO best practices including technical SEO, content optimization, site architecture, keyword strategy, analytics, and performance measurement
- Experience partnering with cross-functional teams (Product, UX, Marketing, Content, Compliance, Technology) to implement enterprise-wide search and content initiatives
- Experience with enterprise Content Management Systems (CMS) and establishing CMS workflows and content governance
- 7+ years leading enterprise SEO, content strategy, and organic growth programs within regulated industries (financial services, banking, fintech)
- Experience with Generative Engine Optimization (GEO) and AI-driven discovery platforms to improve visibility in AI-generated experiences
- Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field
- Advanced proficiency with SEO tools and digital analytics platforms
EverBank Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about EverBank and has not been reviewed or approved by EverBank.
-
Fair & Transparent Compensation — Pay is often positioned as fair-to-good, including being competitive for certain roles and local markets. Satisfaction appears stronger in specific teams where compensation aligns with expectations.
-
Wellbeing & Lifestyle Benefits — Well-being extras are emphasized, including a Lifestyle Spending Account for eligible wellness expenses alongside wellness resources and an EAP. These features can increase perceived total rewards value beyond base pay.
-
Retirement Support — Retirement support is framed around a 401(k) match up to 4% with additional insurance protections. The structure is described as competitive for a mid-size bank, even if not best-in-class.
EverBank Insights
What We Do
EverBank is a nationwide specialty bank providing high-value products and services to consumer and commercial clients nationwide. As a pioneer in online banking, we offer convenient digital account access for clients 24/7, in addition to phone banking services and a network of financial centers across Florida. EverBank’s commitment is to deliver our clients high-performing, high-yield solutions backed by exceptional service, giving them the advantage they expect, to make the most of their money.
