The Walt Disney Company
Create the Tech Behind Our Magic
New York City, NY

Manager, Attribution at The Walt Disney Company

| New York City, NY
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Disney's Advertising Sales Research team is seeking talented people to help create the future of Television and lead the advertising industry into the future. The Manager, Attribution will work independently to lead projects and analyses to tell stories of advertisers' success. The successful candidate will work directly with the sales team, internal teams, and our research vendors to execute custom studies that represent the entire Disney umbrella (Hulu, ABC, ESPN, FX, Freeform, National Geographic and more). This person contribute to the development of attribution specific research norms, best practices and case studies. If you are the kind of person who is fascinated by data and research, thrives in a collaborative environment, and jumps at the opportunity to take on new challenges, Disney Ad Sales' Research team may be the place for you
This role will work directly with the Disney Ad Sales Account Executives to understand client measurement needs and challenges to be able to manage our data partners and vendors to execute ROI measurements and downstream behaviors of the Disney audience. The Manager will advise high-level enterprise clients directly on new concepts that tied directly to consumer behavior based on exposure to Ads across all Disney properties.
Responsibilities :
  • Lead consultative conversations with clients on overall Ad measurement, approach and optimization
  • Develop a comprehensive understanding of current and potential client's research and measurement goals, and guide the development of analyses / strategic learning agendas to support the client base including Advanced Targeting, Reach/Frequency Analyses, Sales Attribution, and Advertising Effectiveness.
  • Independently project manage campaign measurement initiatives from A-to-Z, including: eligibility, feasibility, measurement set-up, and packaging & presenting results to internal and external stakeholders
  • Develop comprehensive turnkey sales materials that will demonstrate key performance metrics to current and potential clients
  • Lead proof-of-concept tests with research vendors, in partnership with leadership and solves for industry gaps and expand measurement capabilities.
  • Assist in the development of thought leadership initiatives, research strategy, and client learning agendas with team leads.Manage research needs across all active new business pitches + ad hoc projects within the (vertical/category) to generate new ideas that will enhance existing sales materials and better support DAS revenue streams.
  • Analyze addressable results to better drive revenue generating business opportunities with data vendors and share the learnings with the sales team

Basic Qualifications :
  • 5+ years media research experience, including television and online, media, marketing, and strategy.
  • Experience with, and a strong understanding of research methodology, data, and analytics.
  • Must have a comprehensive understanding of the media business, with an emphasis on premium video.
  • Must have excellent presentation building and writing skills.
  • Experience with questionnaire design and advertising effectiveness measurement and familiarity with a variety of marketing research techniques and methodologies is helpful.
  • Team player with the ability to build good rapport with both internal and external clients.

Preferred Qualifications:
  • SQL experience is a plus.

Additional Information :
DISNEYADSALES
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The Walt Disney Company Benefits Overview

Because our employees and cast members are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, health and savings benefits, time-off programs, educational opportunities and more. Together, these rewards make up a comprehensive package that help you live your best life, grow personally and professionally and take advantage of the special extras that only Disney can provide.

Eligibility for certain reward programs will vary based on your job status, work location and/or the terms of any applicable collective bargaining agreement.

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An Insider's view of The Walt Disney Company

How does the company support your career growth?

Over my 13 years with the company, I’ve had passionate leaders and colleagues with diverse backgrounds who have taught me and given me opportunities to expand into areas I never thought possible. You have the freedom to take career risks and apply your previous experience in ways you may not anticipate.

Chase

Product Management Director

What is your vision for the company?

Disney has always been at the heart of the evolution of the media industry, and technology is an essential part of that. The way that we tell and consume stories in the future is going to be completely different than it is today, and The Walt Disney Company is uniquely positioned to shape and create that future.

Jamie

SVP/Chief Technology Officer, The Walt Disney Studios

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