Xero

Xero’s online accounting software connects small business owners with their numbers, their bank, and advisors anytime.

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Head of Digital

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Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.
At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.
In this senior regional leadership role you'll play a key role in supporting Xero's digital acquisition and engagement strategy across US & Canada, spanning all audiences, including small businesses, accountants and bookkeepers. Working closely with the regional and country brand & marketing teams and as a member of the global digital team, you will be instrumental in growing our subscriber base and customer engagement through a mix of world class digital programmes and initiatives. As a key contributor to, and regional lead, of our digital strategy you will help set the direction and priorities for our digital programmes of work, and ensure they meet stated regional objectives and desired customer outcomes. You will also be the regional leader of a team of digital professionals and ensure they are well led, supported and developed.
What you'll do...

Oversee execution of the digital acquisition and engagement strategy and roadmap across North America, working closely within the global Digital matrix model.
Oversee delivery of regional digital marketing leads (MQLs) for the partner channel and regional sales performance for the small business direct (digital) channel.
Lead regional digital planning, prioritization, target setting and performance tracking, including digital CAC investment, performance and ROI. Deliver regular updates to regional and global team stakeholders.
Build strong connections with regional stakeholders and forums (brand & marketing, sales and communications) in order to advocate and represent their needs and priorities inside the global digital team and to ensure alignment on roles, responsibilities, objectives and outcomes.
Working closely with the global digital teams, bring a growth hacking mindset to identify opportunities to continuously optimise acquisition and conversion, and grow lifetime value.
Manage regional digital campaign execution and localisation efforts. Ensuring regional marketing plans are appropriately communicated and supported from a digital execution perspective.
Monitor competitor activity and market trends and opportunities across the region to drive insights and recommendations. Oversee regional promotional activity within the digital channel.
Take the global lead on agreed programmes of work, including identifying and piloting key digital initiatives within your region, and support regional implementation of global digital programmes.
Lead and nurture a team of talented digital experts across North America, within a matrix structure, partnering with other global and regional digital teams to ensure we get the most out of our global digital operating model and provide the team opportunities to develop and do exciting work. Support recruitment and engagement of in-region talent across Xero's digital teams.

What you'll bring with you...

Exceptional digital marketing expertise, across acquisition and engagement.
Excellent interpersonal and communications skills.
A "hands on" great leader and exceptional influencer with a can-do attitude and agile toolkit.
Strategic thinker with a growth mindset, and confidence to challenge and lead constructively all levels of management.
A love of data and proven ability to use media, funnel and engagement metrics to identify continuous optimisation opportunities.
Curiosity and open-mindedness. Comfortable dealing with ambiguity, and leading cross-functional teams.
At least 8 years' experience in digital marketing in a fast-paced, high-growth environment.
B2B and/or B2C SaaS experience, preferably with a digital/eCommerce focus. US and/or Canada.
Experience of managing a high-performing, cross-functional team within a matrix model.
A demonstrable record of success in driving growth and ROI.
Working across multiple timezones in a global company.

Xero is an equal opportunity employer. Xero celebrates diversity. We are committed to creating an inclusive environment where our employees can do the best work of their lives. We are committed to transparency and to equal pay for equal work. Total compensation for this role includes a base salary commensurate with experience, plus an annual grant of Xero shares, calculated as a percentage of base salary.
Xero offers access to low-cost, high-quality health care options through Cigna and Kaiser (in CA & CO only)
Xero will match 100% on the first 3% of 401k contributions plus 50% match on next 2% of contributions
Employees enjoy 21 days of paid time off per year
Employees have 10 days of wellbeing leave to care for their minds, bodies, and families
US employees enjoy 11 paid holidays per year
Xero offers an industry-leading 26 weeks of parental leave up to 100% pay
Xero offers a number of employee wellness programs, to include yoga, mindfulness and nutrition workshops, EAP, free flu shots, team meals, and a monthly wellbeing allowance
About Xero?
Diversity of people brings diversity of thought, and we like that. A collaborative and inclusive environment is important to us. Working at Xero will provide you with a diverse and inclusive environment alongside people who will respect, challenge and support you to have fun while you do the best work of your life. We are a place where personal development, innovation, and well-being are not just inspired but celebrated.
We value our people and offer a wide range of compelling benefits and perks, including Xero shares and great parental leave policies. Xero's collaborative culture is underscored by our values - #Ownership, #Challenge, #Beautiful, #Human and #Team - which empower us to understand and serve customers, attract top talent and continuously innovate. From the moment you step through our doors, you'll feel welcome and supported to do the best work of your life.

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Christina Rowe

Global Head of Learning and Capabilities

CREATING SAFE SPACES

Share your voice and find support

As an ERG leader, Christina Rowe does more than schedule events. “My role involves listening to the needs of group members regarding career development, community and more,” she said. Through her ERG involvement, Rowe has gained a greater understanding of her peers’ diverse life experiences and skill sets while fostering dialogue related to topics that are often avoided in the workplace, such as women’s health. “It’s been a great way to help other women grow their careers and create a safe space for hard conversations,” she said.

Knowing that Xero puts so much awareness and investment into diversifying our leadership team makes me proud to be here.

Erika Porras Gutierrez

Platform Engineer

EDUCATION FOSTERS EMPATHY

A focus on learning cultivates compassion

Erika Porras Gutierrez’s work leading Xero’s ERG for Indigenous Americans has enhanced her employee experience in several ways. “It has clarified what inclusion really means, taught me new ways of interacting with people and made me more empathetic,” she said. Not only has she grown personally due to this role, but it’s also encouraged her to engage with other engineering teams in an effort to better understand her peers’ needs. She’s currently helping plan an event that will enable Indigenous people to share their unique stories with others in the company.

Sharing our lives and our stories is how people connect and create community, and that is exactly what ERGs are all about.

Eean Tyson

Talent Specialist

BELONGING BUILDS PROGRESS

Inclusion defines connections and the talent search

Eean Tyson’s role as the co-chair of Black Xero enables him to champion inclusion and cultivate community across the company. “I want to ensure people feel a sense of belonging,” he said. Besides helping team members build meaningful connections with each other, he also spearheads talent-related initiatives that are informed by the organization’s DEI efforts. For instance, he recently took part in a scoping session in order to develop a road map for diverse hiring practices.

I ask questions, validate others’ concerns and feelings, and ultimately aim to ensure everyone feels safe at Xero.

What are Xero Perks + Benefits

Xero Benefits Overview

Diversity of people brings diversity of thought, and we like that. Our human-first culture of respect, fairness, and inclusion is what helps Xeros thrive and work and beyond. Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, employee resource groups, wellbeing programming and allowances, medical, dental, vision, and disability insurance, fertility and family forming financial support, 401k contribution matching, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices with snacks and break areas, flexible working, career development and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.

Culture

Volunteer in local community

Xero employees are given a day off each year to volunteer in their communities.

Open door policy

OKR operational model

Team based strategic planning

Open office floor plan

Employee resource groups

Hybrid work model

Remote work program

Typically, we work from home as needed. During COVID, all employees are working remotely and have access to stipends to access the equipment they need to be successful.

Diversity

Documented equal pay policy

Dedicated diversity and inclusion staff

Highly diverse management team

42% of Xero's leadership team is female, while our Board of Directors maintains an equal gender balance. Xero was included in Bloomberg's 2020 Gender Equality Index report.

Mandated unconscious bias training

All Xero employees will complete online unconscious bias training during on-boarding

Diversity manifesto

Diversity employee resource groups

Hiring practices that promote diversity

The talent and leadership teams at Xero are committed to building diverse talent pipelines that reflect the communities we serve.

Health Insurance + Wellness

Flexible Spending Account (FSA)

Xero allows employees to set aside pre-tax dollars for medical and dependent care expenses. $2,650 annual limit for healthcare FSA

Disability insurance

Xero's long and short term disability plans provide income protection at 60% of annual base salary

Dental insurance

Cigna dental PPO plan

Vision insurance

VSP vision plan

Health insurance

Xero offers a variety of health plans including Cigna HSA, Cigna PPO, and Kaiser HMO for Colorado and California employees

Life insurance

Provided to Xero employees at no cost. Coverage for each employee of 2x annual base salary up to $500,000

Pet insurance

Wellness programs

Xero will fund up to $300 annually in employee health reimbursement account to be used toward a health improvement activity including gym membership, mental, physical or financial health

Team workouts

Mental health benefits

Concern EAP benefits for all employees

Wellness days

Financial & Retirement

401(K)

401(K) matching

Xero will match 100% on the first 3% contributions plus 50% match on next 2% of contributions

Company equity

All Xero employees are granted Restricted Stock Units at a certain percentage of their base salary which vests over a 3 year period

Child Care & Parental Leave

Generous parental leave

26 weeks paid parental leave.

Return-to-work program post parental leave

Fertility benefits

Vacation + Time Off

Generous PTO

Xero offers 21 days of paid time off, 10 wellness days, as well as 11 paid holidays per calendar year. We also participate in a company wide shut down between Christmas and New Years Day

Paid volunteer time

Xero encourages employees to give back to our communities by providing 8 hours of paid volunteer time per year

Paid holidays

Paid sick days

Each employee is granted 10 wellness days per year in addition to our generous PTO

Flexible time off

Office Perks

Commuter benefits

Set aside pre and/or post tax dollars for commute related transit, parking and bike expenses

Company-sponsored outings

Annual holiday party, as well as a summer celebration!

Free snacks and drinks