Company Description

You’ll quickly discover that market research is critical to succeeding with customers. While no other company in the world comes close to having the level of insights into consumers that NielsenIQ does, that’s not all that sets us apart.

When you ask, “what's your favorite part of working at BASES?” you will undoubtedly hear “the people!” We take immense pride in the work that we do and how we do it. That is why maintaining the fun, collaborative BASES culture is one of our top priorities whether we’re working from home or the office. Some of the programs that help to define us include:

● BASES Sunshine Committee organizes trivia, happy hours, our annual Thanksgiving potluck and more because fun is more than a buzzword, it’s a priority.

● BASES Pro Bono Minority Business Consulting Initiative allows us to use our skills to build a better world. We are committed to helping minority-owned and operated businesses win because it is integral to see the representation of the world around us reflected in the clients we serve and communities we measure.

● BASES Health & Wellness Committee offers the opportunity to participate on sports teams, in 5Ks, to share healthy recipes, and more because staying active and healthy allows for a better balance between work and home.

● BASES Diversity & Inclusion Book Discussion Panel allows us the opportunity to purposefully explore diverse thoughts and learn from each other’s experiences and perspectives. We’re currently reading How to be an Antiracist by Ibram X. Kendi.

Our Operating Principles

● Invest in relationships

● Boldly lead

● Creative & agile

● Go fast!!!

● Make fun a priority

Job Description

Think about the last time you went grocery shopping. What made it into your cart? Perhaps you picked up a new brand of wine that caught your eye on shelf, or changed it up with a new flavor of chips that sounded especially tasty? Whether these were conscious choices or ones you didn’t think much about, manufacturers and retailers desperately want to unlock the ‘why’ behind those decisions – and that’s where you come in. As we re-open our Neuroscience capabilities to meet strong pent up demand for the BASES Neuroscience-led capabilities, our PhD commercial neuroscientists are the heartbeat of our success. As a BASES Neuroscience Director, you will dig deep into the dynamics of the how people respond to advertising, packaging and products in the marketplace and help clients understand how to better reach their consumers. 

As part of BASES, you will work with best in class research and neuroscience tools to help companies optimize how consumers understand who they are, what they offer and what they stand for. BASES, the worldwide leader in analyzing and consulting on new consumer products, is also a world-wide leader in applying Neuroscience to marketing. BASES neuroscience solutions work with clients at all stages of marketing and product development from early stage positioning, package design, to marketing and brand health.

As a BASES Neuroscience Director, you will:

● Serve as a subject matter expert on consumer neuroscience methodology, measurement (including EEG, biometrics, eye tracking, facial coding and implicit measurement), and data analysis for the commercial team, clients and internal stakeholders. 

● Contribute neuroscience and behavioral science driven insight and key points of learning into all analyses

● Be responsible for scientific review and approval of all study inputs, maintaining quality standards for protocol design, experiment design, subject recruiting, management of data acquisition process and review of analysis.

● Be a key point of contact for clients, attending meetings (face to face when possible) project debriefs, etc. 

● Effectively communicate complex scientific concepts in a simple manner (both oral and written)

● Drive awareness and interest in BASES Neuroscience based tools through active PR and marketing relations

● Work with broader team of Neuroscientists, BASES Product Leadership and commercial business leaders to develop and deliver thought leadership. 

● Be an active participant with the Neuroscience Product Leadership team in expanding our protocols. 

● Be proactive in identifying and solving for inefficiencies in our processes to ensure we are optimizing our investments of time, resources and staff. 

● Be a participant in recruitment efforts for BASES, especially as relates to Neuroscience related roles in client service, operations and Neuroscience teams.

● Identify and help fill training gaps, working with others in the Neuroscience team, in the Practices and our Training team.

● Work effectively across multiple teams – providing leadership and insight to client service, lab operations, R&D and Neuroscience teams. 

● Demonstrate strong client service skills in daily interactions and help coach others on client interaction and science representation. 

● Observe the impact of your work firsthand as you encounter new packaging in the store, new advertising on social media or TV, and new products in the marketplace.

● Participate in exclusive professional development opportunities focused on gaining a business perspective, people leadership, training, diversity, inclusive leadership, and continuous coaching/mentorship.

● Make a difference by becoming a problem solver, a highly valued neuroscience consultant, and the voice of NielsenIQ’s inclusive culture for our commercial teams and our clients.

Qualifications

Not only are you a subject matter expert in Neuroscience and fascinated by the brain but you get pleasure from applying that knowledge to real world issues. You not only enjoy working with details and data – making sure everything is accurate, but you also take pride in your ability to help non-scientists understand why the details matter to them. You are an authority who values accessibility of knowledge. You are someone who values working on an inclusive team and feel comfortable working with people across different functions and backgrounds. You seek to learn new things, value diverse thought, and are ready to contribute to a collaborative work environment. Change excites you and you value precision and accuracy. Curiosity, communication, and critical thinking drive your work.

Qualifications

● PhD in Neuroscience or related field including but not limited to Neuroscience, Cognitive Neuroscience, Cognitive Psychology, Psychology with a Biological focus or Biology with a Neuroscience focus.

● 3 years of professional work experience post PhD

● Experience in brain imaging preferred (EEG especially helpful but fMRI or other methods is OK)

● Permanent U.S. work authorization

● Strong critical thinking skills, problem solving and attention to detail

● Leadership ability (can be professionally or extracurricular or volunteer) activities

● Passion for applying neuroscience & psychology to the world and helping non-scientists understand how the mind works.

● Desire to learn and apply new technologies to business solutions

● Strong ability to work with others and willingness to share unique perspectives and experiences

● Strong oral and written communication skills

● Demonstrated project management skills and ability to manage multiple priorities

This position will likely start remotely, once we are back to an in office work environment, this position could be located at our offices in either Chicago, IL, Cincinnati, OH, Wilton, CT, or Parsippany, NJ or continue remotely.

Additional Information

All your information will be kept confidential according to EEO guidelines.

About NielsenIQ 

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.

NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.