Job Description The Role:
Reporting to the Executive Director, Acquisition Marketing and Digital Experience, we are seeking a cutting-edge marketer to lead an exciting new effort with the goal of using data and digital to drive business with clients that have not done business with us before. This digital-first marketer will design the end-to-end strategy to enable a digital-only acquisition journey across all of our technology platforms.
The role requires a leader in all things digital that can utilize a diverse technical skill set to turn big ideas into reality. Experience with web development, UX/UI, testing and optimization, and analytics that will help us bring our customer engagement to the next level and help make meaningful impact in the business's acquisition strategies.
The role will require close partnership and integration with marketing, data & analytics, digital product owners and technology leads. This is a highly-visible strategic role with significant interaction with cross-functional teams and leaders across the firm.
Responsibilities:

• Lead end-to-end strategy of digital acquisition journey
• Partner with stakeholders, subject matter experts (SMEs) and the relevant digital teams to deliver targeted experiences for various audiences and client segment
• Manage team of marketers focused on creating and building campaigns including digital events and lead nurture journeys
• Ensure website experiences evolve and scale across segments, regions, and content/campaigns
• Partner with teams focused on acquisition and go-to-market strategy to increase engagement via a holistic and personalized web experience
• Implement a rapid and robust optimization/testing framework and personalization program
• Partner with internal UX and Brand and Creative teams to ensure a consistent brand experience across all customer/prospect engagement points
• Manage multiple initiatives to completion under concurrent, rigorous deadlines in a fast-paced dynamic environment
• Be a customer advocate - champion consistent and seamless user experiences across all assets and channels

Qualifications:

• The ideal candidate would have a strong business acumen and an analytical mind who can operationalize the strategy effectively
• A keen interest in understanding customer insights, attitudes and behaviors
• Would demonstrate the ability to define and execute strategy in an increasingly digitally connected and data-driven environment
• Strategic thinker with an ability to create innovative strategies and plans at scale
• Strong collaboration skills in a highly matrixed organization environment
• Ability to influence and negotiate effectively at all levels
• Exceptional written and verbal communication skills
• Track record of leading cross-functional employees to deliver exceptional levels of success

About Us JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm's current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm's vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.
Equal Opportunity Employer/Disability/Veterans
About the Team J.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions with client assets of $4.1 trillion. Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals. Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals.