OOH Media Planner

Company Description

About Digitas

We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof.

We are connected in the way we think and the way we work. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways.

Right now, we’re looking for a quick-thinking, media-savvy go-getter who’ll support the team as Media Planner in bringing that transformation to life. Sound like you? Read on.

Job Description

What you’ll do:  

You’ll be a force within the company, known as a go-to-person for media planning expertise. Every day brings a new challenge to the job, but few things you can expect to be accountable for consistently: 

• Working closely with the media supervisor to develop strategic channel/media approaches that routinely impress and excite clients
• Managing and mentoring the associate planner in gathering creative spec data, developing insertion orders, trafficking and monitoring campaigns
• Expertly developing and evaluating RFPs, making smart vehicle list recommendations, and effectively utilizing media research tools and resources to aid in buy recommendations and campaign development
• Developing close working relationships with vendors, as well as managing cross-departmental issues/questions regarding campaign execution
• Analyzing campaign results to highlight key learnings – and translating those learnings into concise, actionable recommendations so that we can push our work to be even more outstanding

Qualifications

 We’re looking for a rising OOH Media Planner talent who is also a delight to work with, which usually includes:

• Two to four years of experience working as a OOH Media Assistant or planner, preferably in a multichannel capacity at a creative agency
• Strong familiarity with the digital environment – you know this world by heart and you keep pulse with the rapid changes happening within it – and a clear, solid understanding of the media planning and buying process
• An artful ability to translate client objectives into exceptional media strategies – and communicate them clearly
• Solid understanding of general advertising and direct marketing performance metrics, and a firm grasp on media research tools and how and when to most effectively use them
• The candidate will have to contribute to Out of Home business growth and the work will include preparing campaigns, assisting the team and companie's clients
• Monitoring the campaigns' results and all tasks finalized to get a better goals
• Design OOH approaches and planning, under manager's supervision

• English level B2/C1;
• Focus on Excel and Power Point.

Got what it takes? We’d love to hear from you.

Digitas is an equal opportunity employer.

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Additional Information

Additional information

We take care of our talents and their wellbeing:

• Future of Work: flexible entrance and smartworking
• Corporate benefit: a platform dedicated to our people full of offers, discounts and more
• Learning&Development: a tailored learning path, individual and needs based approach, always on!
• Corporate Wellness: free access to online training classes for your physical and psychological wellbeing

Did you know that our motto is Viva la difference?

With or without D.Lgs. 198/2006, we can't wait to meet you and welcome you, whoever you are!

Find more about Publicis Groupe Italy and our values on our official IG page here.

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