At Gen, our mission is to empower people to live their digital lives freely and securely. Through our freemium brands — Avast, AVG, Avira, and CCleaner — we protect the online experiences of hundreds of millions of users worldwide.
We’re looking for a Senior Freemium Growth & Lifecycle Marketing Specialist — a performance-driven marketer who thrives on end-to-end ownership. In this role, you’ll drive measurable growth across the customer lifecycle, from activation and conversion to renewal and retention. You’ll turn insights into strategy, lead experimentation, and collaborate cross-functionally to maximize both user and business impact.
We love working together and collaborating as teams, which is why we use a hybrid model that allows us to work from the office three times per week.
What You’ll Do
Own Freemium Lifecycle Performance: Take accountability for key stages of the freemium customer journey — defining goals, tracking KPIs, and optimizing conversion and retention outcomes across multiple brands and segments.
Deep-Dive Analytics: Analyze behavioral, transactional, and lifecycle data to uncover insights that drive higher engagement, conversion, and renewal success. Identify key levers that improve customer lifetime value and retention.
Experiment & Optimize: Design, run, and scale A/B tests that improve upgrade flows, messaging, pricing, and renewal experiences. Use data to prioritize initiatives that generate measurable business impact.
Partner Across Teams: Collaborate with Product, eCommerce, Data, Finance, and Customer Success to align on growth and retention priorities. Ensure your insights help shape roadmaps, campaigns, and pricing strategies.
Proactive Problem-Solving: Identify and address friction points across the user journey — from onboarding to renewal. Develop solutions that improve the user experience and performance globally.
Performance Accountability: Own reporting for your domain. Track, present, and communicate performance trends and optimization results to stakeholders — ensuring visibility, clarity, and actionability.
What We’re Looking For
6+ years of experience in freemium, subscription, or digital growth marketing, with direct ownership of conversion and retention outcomes
Strong analytical skills: comfortable with dashboards, A/B testing, and translating data into actionable growth strategies
Lifecycle expertise: strong understanding of customer journey metrics, churn dynamics, renewal funnels, and LTV optimization
Strategic executor: able to move from insight to implementation and drive measurable results
Collaborative influencer: effective at aligning with cross-functional teams to achieve shared goals
Customer-first mindset: balancing revenue growth with long-term user value and satisfaction
AI-enabled: experience using GenAI tools to enhance analysis, experimentation, and productivity — with an interest in helping others do the same
Why Join Gen
Own Your Impact: Drive measurable outcomes across conversion, retention, and revenue
Shape Global Growth: Influence lifecycle strategy for products used by hundreds of millions worldwide
Collaborate and Learn: Work with Product, Data, and Marketing experts in a global, experimentation-driven culture
Grow with Purpose: Join a team that values initiative, accountability, and innovation
Benefits
Annual bonus scheme
Unlimited PTO, flexible working hours, and home office options
Opportunity to join a major global tech company listed on the S&P 500
Work with top experts in the Digital Security industry
Cafeteria points via Benefit Plus (meal plan, pension insurance, travel, leisure activities, multisport card, and more)
Tuition reimbursement for job-related courses
Learning & Development plan
Sustainable home improvement bonus
Mac/Windows laptop and more
#LI-TZ
Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.
We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.
Top Skills
What We Do
Gen (NASDAQ: GEN) is a global company dedicated to powering Digital Freedom through its trusted Cyber Safety brands, Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner. There’s a new generation, and it’s not Gen X, Y, or Z. It’s Gen D: Generation Digital. Our family of consumer brands is rooted in providing safety for the first digital generations. Now, Gen empowers people to live their digital lives safely, privately, and confidently today and for generations to come. We bring award-winning products and services in cybersecurity, online privacy and identity protection to more than 500 million users in more than 150 countries. Learn more at GenDigital.com
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