Senior Freemium Growth & Lifecycle Marketing Specialist

At Gen Digital, our mission is to empower people to live their digital lives freely and securely. Through our freemium brands — Avast, AVG, Avira, and CCleaner — we protect the online experiences of hundreds of millions of users worldwide. 

Within our Customer Success Management team, growth is fueled by disciplined monetization, experimentation, and strong commercial ownership of the freemium funnel. We’re looking for a senior individual contributor who thrives on revenue accountability, structured problem-solving, and cross-functional alignment. 

This role is for someone who wants to own a monetization stream end-to-end — from diagnosing funnel bottlenecks to improving performance against plan — while balancing short-term revenue acceleration with long-term customer value. 

What You’ll Do 

• Own Growth Performance: Manage and optimize a defined monetization stream (brand, product line, or lifecycle stage), contributing to Net New Bookings, conversion performance, cross-sell penetration, and ASP health. 

• Analyze & Prioritize Opportunities: Monitor funnel performance across volume, conversion, and retention. Translate data into clear insights and prioritize high-impact initiatives. 

• Drive Experiments & Improvements: Partner cross-functionally to test and scale initiatives that improve trial take rate, trial-to-paid conversion, and upsell outcomes. 

• Support Forecasting & Planning: Provide bottom-up input into forecasts, identify performance risks early, and propose practical mitigation actions within your stream. 

• Communicate Performance Clearly: Prepare structured updates on performance vs. plan, key risks, and next steps for leadership and stakeholders. 

• Balance Revenue & Customer Value: Ensure monetization initiatives support long-term retention, engagement, and user trust. 

What We’re Looking For 

• 6+ Years of Relevant Experience: Background in digital marketing, growth, monetization, subscription business, or product growth roles — ideally within a freemium or consumer software environment. Experience operating at scale is a strong advantage. 

• Commercial Ownership Mindset: Experience owning a revenue stream, funnel, or defined growth area — not just executing campaigns. Comfortable being accountable for bookings performance and contributing to forecast accuracy. 

• Strong Analytical Capability: Confident diagnosing funnel bottlenecks, modeling revenue impact, and translating performance metrics into financial outcomes. Comfortable working with BI tools, dashboards, and data-driven decision-making. 

• Cross-Functional Collaboration: Clear communicator who can effectively partner with Product, User Acquisition, Finance, Lifecycle, and Data teams in a matrixed environment to drive aligned commercial outcomes. 

• Structured & Outcome-Oriented Thinking: Able to zoom out to understand growth drivers and zoom in to execute with focus. Naturally thinks in bottlenecks, trade-offs, sequencing, and measurable impact. 

• Customer-Centric Perspective: Understands the balance between short-term monetization and long-term retention. Focused on sustainable LTV and long-term user trust. 

• AI-Enabled: Demonstrated experience leveraging GenAI or data-driven tools to improve analysis, experimentation, or growth execution. Enthusiasm for integrating AI-powered workflows into commercial decision-making.