Casino Lobby Operations Specialist (Digital)
Who We Are
Entain Australia & New Zealand is fearlessly transforming the racing, sports, and entertainment landscape - reimagining how customers experience their favourite brands.
As part of a global powerhouse operating in over 40 countries with nearly 30,000 people, we’re home to leading ANZ names like Ladbrokes, Neds, TAB, and Betcha.
Across Entain ANZ, we’re shaping the future of sport and gaming entertainment through creative innovation, storytelling, and technology - creating experiences that connect with millions of fans.
Your Impact
As our Online Casino - Lobby Operations Specialist, you will sit at the intersection of product and commercial - curating, positioning, and optimising our online casino lobby to drive engagement, retention, and revenue.
This role is operationally focused and central to how our casino brands come to life. You will manage the game release calendar, oversee lobby presentation, and ensure each title aligns with brand strategy and commercial objectives. Balancing creativity with analytical rigour, you’ll help shape the way customers discover and experience our casino content.
Your work will directly influence performance, player engagement, and the overall success of our casino offering across multiple brands and markets.
Who You Are
You have a genuine interest in the online casino space and understand what makes a great game stand out - from mechanics and RTP to player appeal. You keep an eye on new releases, emerging providers, and evolving trends, and you’re curious about how content placement drives engagement.
Most importantly, you bring both commercial awareness and authentic enthusiasm for the industry.
A Day in the Life
- Coordinate and manage the casino game release calendar across multiple brands and platforms.
- Conduct pre-release checks (RTP, max exposure, bet limits, market availability) and upload accurate game metadata into back-office systems.
- Curate and maintain lobby categories aligned to brand strategy and commercial priorities.
- Partner with Marketing, CRM, Product, and Compliance teams to launch game-led campaigns and ensure seamless integrations.
- Monitor performance metrics including Turnover, GGR/NGR, RTP deviations, and player engagement trends.
- Identify optimisation opportunities to improve visibility, retention, and revenue while maintaining strong brand alignment.
Your Strengths
- Strong understanding of the online casino industry, including game mechanics, RTP, risk exposure, and regulatory considerations.
- Experience in digital operations, content curation, CRM, marketing, product, or similar fast-paced environments.
- Solid analytical capability (Excel or equivalent tools) with confidence interpreting performance data and identifying trends.
- Commercial acumen balanced with creative flair and brand sensitivity.
- Experience working with CMS or back-office platforms; familiarity with tools such as JIRA, Power BI, or ClickUp is advantageous.
- Genuine enthusiasm for the online casino industry and emerging gaming trends.
Life at Entain
At Entain, it’s more than a job - it’s a place to grow, connect, and make an impact. We value individuality, celebrate collaboration, and create space for bold ideas that move people. Here, you’ll help shape the voice of some of Australia and New Zealand’s most recognised brands - while developing your own craft in a supportive, ambitious team.
Perks You’ll Love
- Hybrid & Flexible: Balance your life and work.
- Recognition & Rewards: Celebrate wins and enjoy retailer discounts.
- Wellbeing Perks: Support for your health and happiness.
- Workday Extras: Free breakfast, snacks, and onsite barista.
- Office Vibes: Pool table, live sports, and fun social activities.
Entain, there’s nothing like it.
For more information, please reach out to us at or hit apply now. Due to the wagering aspect of our industry, applicants must be a minimum of 18 years to apply.
Entain Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Entain and has not been reviewed or approved by Entain.
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Strong & Reliable Incentives — Feedback suggests performance-linked bonuses and variable pay are a core component, with annual increases and bonus opportunities visible across roles. Company policies outline annual bonuses and long-term incentives tied to KPIs and individual goals.
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Healthcare Strength — Feedback suggests access to private medical or HMO coverage, dental care, health screening, and life insurance in several locations. Everyday provisions like healthcare support are repeatedly highlighted alongside core pay.
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Wellbeing & Lifestyle Benefits — Feedback suggests the package includes structured wellbeing programs and extra paid days such as Entain & Enhance days and an “It’s Your Game” day. Everyday perks like free meals, snacks, and coffee add lifestyle value in some sites.
Entain Insights
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What We Do
Welcome to Entain. Our journey as Entain began when we evolved from GVC Holdings on 9th December 2020, but our brands have been paving the way and making history since the 1880s. Today, we’re one of the world’s largest sports betting and gaming entertainment groups – a FTSE 100 company that is home to more than 25 widely recognised brands, such as bwin, Coral, Foxy, Gala, Ladbrokes and partypoker. But that’s just the beginning. We’re constantly broadening our horizons and expanding our global influence. For example, our partnership with MGM Resorts International has allowed us to make waves in the US by powering BetMGM with our bespoke and top-of-the-line technology. It’s with this unique technology that we’re revolutionising our industry, and we’re boldly working towards being THE world leader in sports betting, gaming and interactive entertainment. Really though, it’s the people that truly make us who we are. There’s over 24,000 of us around the world and counting, but we all play for the same team. We’re proud to promote a culture that shatters barriers to unite, and encourages uncompromised diversity of background, thought and experience. When we win, we win together. If you share our values and want to be part of the revolution, we want you on our team. With offices across 19 different countries, we have an excellent history of identifying and nurturing the finest talent on a global scale. We’re all about putting our customers at the heart of the action and, with us, you can help bring moments of excitement into people’s lives. At Entain, it’s your game. We’re ready to play – are you?
