Obagi Medical provides transformational skin care products formulated to minimize signs of skin aging, address dark spots, hyperpigmentation, fine lines and wrinkles. At Obagi, breakthrough innovation begins with a deep understanding of skin biology. Our approach ensures our skincare advances work in multi-faceted ways to support skin health for everyone.
Job Description
1. Content Management
• Develop and manage the digital content calendar aligned with campaign objectives and brand guidelines
• Coordinate with internal teams and external agencies to create engaging copy, visuals, and videos.
• Ensure content consistency across eCommerce platforms, social media, and digital ads.
• Track and analyze content performance to optimize future campaigns.
2. Visual Merchandising
• Oversee visual layout and product presentation on e-commerce stores (Shopee, Lazada, TikTok Shop, etc.).
• Ensure online stores reflect the latest campaign materials, promotions, and product launches.
• Collaborate with designers and platform teams to enhance visual appeal and conversion rate.
• Conduct regular audits of brand presence and competitor benchmarking.
3. Livestreaming Management (Self Livetream & Affiliate Livestream)
• Plan and coordinate livestreaming activities in collaboration with internal teams, KOLs, or agencies.
• Manage livestreaming schedules, scripts, and on-screen content to ensure professional brand representation.
• Monitor live performance, audience engagement, and post-event sales impact.
• Continuously explore creative formats to maximize engagement, incremental sales and ROI. Come up with big concept live streaming idea.
4. Media Management
• Plan, implement, and monitor paid media campaigns (social media ads, search, display, affiliate).
• Collaborate with agencies and platform media teams to optimize ad performance and ensure budget efficiency.
• Track and report key media KPIs such as impressions, reach, engagement, and ROAS.
• Integrate media data into overall digital campaign analysis and strategy.
• Explore new media trends and propose initiatives to drive traffic and conversion.
5. Cross-functional Coordination
• Work closely with Marketing, and eCommerce teams to align promotional activities.
• Collaborate with external enablers, agencies, and platform partners to execute campaigns efficiently.
• Support reporting and data analytics to evaluate campaign effectiveness.
Background requirements
• Bachelor’s degree in marketing, business or communication related.
• 8+ years of experience in end-to-end Livestreaming management (Brand Self Live & Affiliate Live)
• Strong in VM & CRM optimization. Media Stategy is a plus.
• Background in beauty industry is preferred.
• Strong understanding of social media trends, platform algorithms.
• Good communication skills.
Top Skills
What We Do
Obagi Cosmeceuticals is a specialty pharmaceutical company that develops, markets and sells, and is the leading provider of proprietary topical aesthetic and therapeutic clinically-proven skin care systems in the physician-dispensed market. The systems are designed to prevent and improve the most common and visible skin disorders. The foundation of the company began in 1988 with the creation of the Obagi Nu-Derm® System, developed by leading skin care experts. In 1997 the company officially began operations as Obagi Medical.
The company has continued to grow each year, introducing multiple product lines and expanding its commercial operations. The company sells its products through a direct sales force in the United States and internationally through distribution partners in over 42 countries across North America, Central America, South America, Europe, the Middle East and Asia.
Over the years, the company has developed clinically-proven skin health products and systems primarily for the dermatology, plastic surgery and related aesthetic markets. Obagi's products are designed to improve common and visible skin conditions including photodamage, hyperpigmentation (chloasma, melasma and freckles), senile lentigines, acne vulgaris and sun damage.
